Values

Another thing I value is happiness this is a personal value for me, I believe in being happy as much as you can and to keep a positive mind set, happiness is also a key factor in helping me get through the tough times that I face through-out my life. Motivation is something else I value and this is also a personal value. I always try my hardest to stay motivated and be positive, I value this is because it helps me to keep going and to give all I have in order to receive the best results in whatever I do.Three core values that influence practice are respect, confidentiality, non- judgmental attitude and protection. Maintaining a non-judgmental attitude around the clients is very important. The belief of social care work does not include assigning guilt or innocence. When using a non-judgmental attitude you have to allow the listener to hear and understand exactly what is being said and enable the person to talk freely and comfortably about problems without feeling that he or she is be ing judged. The attitudes involved in being non-judgmental are acceptance, genuineness and empathy.Acceptance is all about representing the person's feelings experiences and values, even if they are different from yours it is important that you do not criticism them because of your own attitudes or beliefs. Genuineness is about showing the person that you accept them and their values by what you say or do. Try to reach a position where your body language reflects what you say. Empathy is the ability to place yourself in another person's shoes and to demonstrate to the person that you truly hear and understand what they are saying and feeling.This is not the same as sympathy which is about feeling sorry for the person. Another value that influences practice is confidentiality you must strive to establish and maintain the trust and confidence of service users and career. A duty of confidence arises when one person discloses information to another in circumstances where it is reasonabl e to expect that the information will be held in confidence. Confidentiality is a fundamental part of professional practice that protects human rights.It is not acceptable to discuss matters related to the people in their care outside the clinical setting, Discuss a case with colleagues in public where hey may be overheard or leave records unattended where they may be read by unauthorized persons. Miller describes confidentiality as â€Å"The idea of protecting information from misuse† (2005:46) she then suggests information should only be passed on when necessary and the individual must be made aware that information can and will be passed on if necessary.Miller (2005) refers to the organization and not the employee as an individual. She also discusses the strict guidelines of confidential information. Confidential information gathered for one purpose should not be used for another. The consent of the individual should be given at all times other than in exceptional circumst ances this must be made clear to the service user. Another value that influences practice is protection.As a social service worker, you must protect the rights and promote the interests of service users and careers. You must treat each person as an individual, you must respect their dignity, must not discriminate in any way against those in your care, you must treat people kindly and you must act as an advocate for those in your care, helping them to access relevant health and social care information and support.

Investigatory Projects Essay

An investigatory project is basically any science experiment where you start with an issue or problem and conduct research or an investigation to decide what you think the outcome will be. After you’ve created your hypothesis or proposal, you can conduct a controlled experiment using the scientific method to arrive at a conclusion. What Kind of Investigatory Projects Are There? In order to conduct a great investigatory experiment, you have to ask an interesting question and be able to conduct an experiment that can hopefully answer that question. The harder and more intriguing the initial question is, the better the resulting investigation and experiment will be. I’ve listed a few examples below of some of the best investigatory experiments out there, so hopefully you’ll have no problem coming up with an idea. Project #1: Making Soap Out of Guava Basic hygiene should be available to everyone, but what about people who live in areas without easy access to grocery stores or pharmacies? This is a great question that makes you think about scientific alternatives to store-bought soap. Below is an example project that creates soap from guava leaf extract and sodium hydroxide, but there’s no shortage of materials you can use to replace the guava, like coconut oil or a fat like lard, butter or even the grease from your kitchen. Project #2: Used Cooking Oil as a Substitute for Diesel We all know how lucrative the oil business is, but what if the next huge innovation in oil was sitting right inside your kitchen cabinet? With the high prices of regular gasoline and diesel fuel, the possibility of creating a usable diesel fuel from household cooking oils is pretty exciting. Although creating diesel fuel out of cooking oils that will run a BMW may sound like a reach, it still makes for a great project. And who knows, maybe in doing this you’ll actually figure out what was missing from previous attempts. Being an instant billionaire doesn’t sound too bad to me. Project #3: Create Another Alternative Fuel If biodiesel isn’t your forte, you can try making oxyhydrogen gas or creating hydrogen gas via electrolysis or vice versa, creating electricity from hydrogen gas. Project #4: Purifying Used Cooking Oil Speaking of oil, if you use it to cook, you know that a lot of it goes to waste. But what if you could clean that oil and use it over and over again? Not only would that save money, but it would also benefit the environment since most people do not properly dispose of used cooking oil (no, pouring it down the drain doesn’t count). Your project goal would be to research methods of filtration or purification and test it on cooking oils. To easily demonstrate which method works best, try cooking some food in the oil produced by each one. Good food can go a long way when it comes to winning people over. Project #5: Alternative Methods of Producing Iodized Salt In areas isolated from the sea, IDD or Iodine Deficiency Disease, is very common. Since these areas do not have easy access to marine foods or grocery stores, the population becomes very susceptible to the disease due to a lack of iodine in the diet. In order to combat this, researchers and doctors have begun infusing iodine into regular table salts. If not iodine is readily available, it can be chemically made either with sulfuric acid and alkali metal iodide or hydrochloric acid and hydroxide peroxide. But perhaps there are other more accessible ways to create an iodized salt that people could make at home. Project #6: Making Biodegradable Plastic Plastic bags are actually illegal in Santa Monica, CA (and soon to be Los Angeles) because of their threat to the environment due to insane resistance to biodegradation. I didn’t think they were that bad, but one plastic bag can take up to 1,000 years to break down completely, and it can even ruin your car along the way. So, creating a better biodegradable plastic bag would be a huge achievement. The only question is how one would go about doing so, and what materials could be used? That’s the question you can answer for your project. This project used cassava starch as an effective component for a biodegradable plastic, but you could try using a few different starches and see what works best. Project #7: Solar Water  Purification One of the biggest world problems is finding clean water. While we in the states can find purified or drinkable tap water almost anywhere, millions of people around the world don’t have access to clean drinking water. A few students decided to investigate a potential purification process using the sun’s energy and an aluminum sheet. And if you’re an overachiever, you can step it up a notch and try purifying pee instead. Project #8: Perfecting the Paper Bridge Of course, an investigatory project doesn’t always have to answer such grand questions. This experiment looks to discover how to build the strongest paper bridge by varying how the pieces are held together. So, the question is, â€Å"How do design changes affect a load bearing structure?† Project #9: Making Instant Ice It’s summer time and the degrees are already hitting triple digits in some areas. When it’s this hot, there are few things better than a glass of ice chilled water or lemonade. But what happens if you don’t have ice? Can you create your own ice or cool drinks quickly by another method? Check out this clip from King of Random. Cool, huh? But how does it work? Is there any other way to replicate this? Well, let the investigation begin. Project #10: Increase the Shelf-Life of Fruits and Veggies Extending the shelf-life of perishable fruits and vegetables can make a huge difference for small farmers, street-side vendors and even your average Joe—groceries aren’t cheap. What is an inexpensive and easily accessible way to make produce stay fresh longer? That’s the question behind this great investigatory science project featured here. While these researchers focused exclusively on chitosan coating on bananas, you can branch out (no pun intended) and try an assortment of other fruits, veggies and possible coating materials. Project #11: Slow the Ripening of Sliced or Chopped Produce You could also focus your project on keeping fruits and vegetables from  browning after they’ve already been cut up. There are various methods and materials you can use to slow down the ripening process, such as honey and lemon juice. Your project could revolve around finding the best option, and testing out some of your own browning-prevention solutions to see if you can come up with a better one. Project #12: Improve Memory by Thinking Dirty If my memory was any good I would be fluent in Spanish and never need to look up the Quadratic Formula again. But my problems are more superficial, like forgetting where I put my keys or what time my dentist appointment was supposed to be. There are folks out there who do suffer from real memory problems, so figuring out how to help improve memory makes for a great investigatory project. There are tons of studies on memory and memory loss that you can research. But for your investigatory science project, you will want to come up with your own hypothesis based on that information and test it out. Does using colors to form associations help with memory? Does linking an image with a memory increase its hold in the carrier’s head? What about drinking grape juice or sniffing rosemary? These are the types of questions you may look to answer. Project #13: Improving Social Anxiety by Manipulating the Body & Mind Science experiments don’t always have to include chemicals or test tubes. The science of the mind can be just as interesting. So what’s the investigation consist of? Can you truly affect the way you act and feel by simply changing your posture? Does acting a certain way manipulate the mind drastically enough to actually change the way you feel? Project #14: Kitchen DNA Extraction You may think studying DNA is only for professionals with super expensive lab equipment, but you can actually extract DNA from any living thing with a few basic ingredients you probably have in your kitchen like dish soap and rubbing alcohol. Decide on something to vary, like different fruits and vegetables or types of dish soap, and come up with a hypothesis regarding which will allow you to collect the most DNA material. Project #15: Make Homemade Glue from Milk With milk, white vinegar and baking soda, you can make your own glue right at home. Make it an investigatory project by changing up the recipe and testing  which results in the strongest glue. You could also try varying the ingredients to make it dry faster, or work on different materials (wood vs. plastic vs. paper). Project #16: Make a Battery Out of Fruits and Vegetables How can you power a small light or device without electricity? You can make a DIY battery with a few different types of fruits and vegetables. Anything from a lemon to an apple, potato, or even passion fruit will work. Pick a few different fruits or vegetables and form a hypothesis as to which will make the battery that puts out the most energy or lasts the longest. Once you’ve built your batteries, hook up a volt meter to read the output and see which one is the best.

Analysis of The Merchant of Venice

Antonio invested all his money on merchant ship’s. But, Antonio’s plan failed – the merchant ship’s were wrecked and now he didn’t have the money to re-pay Shylock. When Shylock didn’t receive his money, he and Antonio both agreed that Shylock would receive a pound of flesh from Antonio’s body. The married couple Bassanio and Portia, are friends with Antonio and they realized they had to help him. Portia offered Shylock triple the amount of what the money was really worth. Shylock rejected the offer but Portia had a plan to solve the dilemma – Disguise as a male judge to save her friend and also be more extreme by making Shylock worthless. Analysis. In the movie there are several motives such as good vs. evil, kindness and cruelty, religion dilemmas (Christian vs. Jew), tragedy etc. These opposites are all common with Shakespeare’s writings. Among the main character’s, Antonio is the one who is unselfish because he wants to help his friend, he represents goodness. Shylock isn’t actually the â€Å"evil-one†, he’s more of a vindictive individual because he lives in a society full of anti-Semitism and with a daughter who left him for a Christian man. I think Shylock has full right to receive a pound of flesh from Antonio’s body because both parties signed a contract (they both agreed on this) The movie is also about destiny and power. Whatever happened to the merchant ships is nothing Antonio, or any other human, can do about it. When Antonio borrows money of Shylock, he gives the Jewish businessman all the power. During the final scene when they’re all gathered in court, Shakespeare clearly shows he wants to maintain the Christian morality and make Shylock â€Å"clean† by converting to Christianity. Because Shylock is a Jew, he’s featured as an evil person. From the film’s and Shakespeare’s perspective, there is only one religion that is acceptable. This could be a symbol for the fights between the two religions and the main characters. Revenge is one of the main parts in this movie. Shylock uses his work and abundance to pursue his revenge. If the loan never had occurred Shylock would never had been able to take the evenge to another level. Though Shylock never succeeded his revenge, his main goal was vengeance and never hesitated to stop his work. Tragedy occurs when Shylock looses everything in court and has to beg for mercy. He has to give all his abundance to his daughter, convert to Christianity. He didn’t do anything wrong, lived in a anti-semi tism society. Above all, he had a signed contract of the deal. But, Portia’s rhetorical skills turned the situation around when she argued that no blood, not more than the weight of a pound was allowed when cutting the flesh. This was impossible to accomplish. Analysis of The Merchant of Venice Antonio invested all his money on merchant ship’s. But, Antonio’s plan failed – the merchant ship’s were wrecked and now he didn’t have the money to re-pay Shylock. When Shylock didn’t receive his money, he and Antonio both agreed that Shylock would receive a pound of flesh from Antonio’s body. The married couple Bassanio and Portia, are friends with Antonio and they realized they had to help him. Portia offered Shylock triple the amount of what the money was really worth. Shylock rejected the offer but Portia had a plan to solve the dilemma – Disguise as a male judge to save her friend and also be more extreme by making Shylock worthless. Analysis. In the movie there are several motives such as good vs. evil, kindness and cruelty, religion dilemmas (Christian vs. Jew), tragedy etc. These opposites are all common with Shakespeare’s writings. Among the main character’s, Antonio is the one who is unselfish because he wants to help his friend, he represents goodness. Shylock isn’t actually the â€Å"evil-one†, he’s more of a vindictive individual because he lives in a society full of anti-Semitism and with a daughter who left him for a Christian man. I think Shylock has full right to receive a pound of flesh from Antonio’s body because both parties signed a contract (they both agreed on this) The movie is also about destiny and power. Whatever happened to the merchant ships is nothing Antonio, or any other human, can do about it. When Antonio borrows money of Shylock, he gives the Jewish businessman all the power. During the final scene when they’re all gathered in court, Shakespeare clearly shows he wants to maintain the Christian morality and make Shylock â€Å"clean† by converting to Christianity. Because Shylock is a Jew, he’s featured as an evil person. From the film’s and Shakespeare’s perspective, there is only one religion that is acceptable. This could be a symbol for the fights between the two religions and the main characters. Revenge is one of the main parts in this movie. Shylock uses his work and abundance to pursue his revenge. If the loan never had occurred Shylock would never had been able to take the evenge to another level. Though Shylock never succeeded his revenge, his main goal was vengeance and never hesitated to stop his work. Tragedy occurs when Shylock looses everything in court and has to beg for mercy. He has to give all his abundance to his daughter, convert to Christianity. He didn’t do anything wrong, lived in a anti-semi tism society. Above all, he had a signed contract of the deal. But, Portia’s rhetorical skills turned the situation around when she argued that no blood, not more than the weight of a pound was allowed when cutting the flesh. This was impossible to accomplish.

Sun Yat-sen Essay Example | Topics and Well Written Essays - 750 words

Sun Yat-sen - Essay Example It was later that he studied in Hawaii in the Guangzhou Medical School in 1886. Later on he transferred to the college of medicine in Hong Kong in the year of 1892. In times when he was completing his medicine he felt the urge to change the troubled China into a better place. It was in 1984 that Sun Yat Sen stopped his medical practice and entered into the political arena of China. During this time he wrote a letter to the governor recommending different policies which could be implemented to help China thrive. But these recommendations were put down by the governor and he ended up forming an organization known as Revive China Society. It was here that things changed for Sun Yat Sen and he turned out to become a revolutionary leader. In 1894-1895 the Sino Japanese War took place and Sun plotted a revolt against the government in the capital of his province. The revolt launched by Sun did not turn out to be successful and he went into self exile after the events. Sun got publicity abo ut his targets and aims in London when he was arrested by a Chinese delegation. Although Sun easily crept away from the authorities he did get enough publicity to become an icon for the whole China. It was then that Sun returned to Japan and was helped by people who had heard of him. From 1897 Sun began his secret revolutionary attempts to dethrone the government of China. Sun after several attempts tried to turn the governors of different provinces on his side. In the early twentieth century China was ruled by the Qing Dynasty and the aim of Sun was to dethrone the dynasty because of the miserable conditions that it had left China in. However in the early twentieth century the decreasing popularity of the Qing Dynasty helped pave ways for Sun so that he could successfully launch his revolts. The press in China got enough power to expose the Qing Dynasty and it was here that the popularity of Sun increased amongst the students. In 1904 with the help of several people and revolutiona ries Sun was able to form the United League which had to work against the Qing Dynasty. However later in the years he had to face many problems because of the league and went into despair when all the territories of China took an action against him. As he was facing problems from the territories he sought help from his revolutionaries and launched a revolt to capture the province of Ghuangzou but this attempt was again made unsuccessful. In the years following several revolutionaries took to roads and began capturing the states of China. A revolutionary group was finally able to overthrow the government in Wuhan and Sun was then elected the provisional president in the year of 1912. Sun had a weak delegation of members and hence he decided to resign in March 1912 after making a deal with a minister. Sun was later appointed as the director general of the railway development but later left the post and launched a revolt against his successor because of his alleged involvement in the a ssassination of the party’s head. The revolt against his successor failed once again and he had to suffer from other problems soon after. All his attempts to better the conditions of China were not successful and he had to face problems from his nationalist counterparts. In the latter years of his life Sun tried to organize his party but was still not able to take a good position in the assemblies of China. He died of cancer in the year of 1925. Sun Yat Sen is still remembered for his

Pervasive Computing Case Study Essay Example | Topics and Well Written Essays - 3000 words

Pervasive Computing Case Study - Essay Example Furthermore, it also allows telecommuters to combine their work from home with other forms of teleworking. It is the result of a better access to high speed internet connections, an improved ability to concentrate and a better balance between work and family according to The International Telework Association & Council (ITAC)3. As seen on the extract of Anne Fisher's article, there is a real debate on the advantages and drawbacks of teleworking. We will try to define these two sides of that type of work from two points of views: the teleworker himself and the managers of a teleworking team. In the first question of our essay we have seen some of the benefits of telecommuting. Teleworkers can define their own schedule which can include working before or after regular office hours, they achieve to balance their personal life with their work better than they used to and they show an increased concentration and therefore a higher productivity. The Midwest Institute for Telecommuting Education announces that home workers present an increase of 3 to 25% in productivity4. Nevertheless Paul Dickerson's story is a perfect example of the drawbacks of teleworking. As he was working from home, people started to believe that he was unemployed and avoided him. Even if the share of teleworkers in the total volume of workers is increasing, it has not completely reached a social recognition and people that are working from home could be considered as unemployed or lazy. However it appears, in Dickerson's case that he has now a different problem. As his friends are now aware of how he organizes a day of work, they believe that he has a lot of free time. Working from home requires an important organization. On one hand it is much more flexible and you can combine several activities at the same time, but on the other hand you have to show a strong discipline in order to accomplish your tasks and reach your objectives. The managers and the businesses can also face some difficulties when dealing with teleworking. Joseph Cothrel first describes us the lack of non-verbal communication in teleworking. He explains that when you receive an email from a teleworkers you don't have any tone of voice or meaningful pauses which according to him can convey crucial information. One of the main issues of teleworking is presented here. The communication can be difficult because you are not directly in contact with the worker. All the elements of body language are missing and ultimately this can delay the work. Instead of a direct explanation, you will need several emails to correctly define the work which has to be done and the managers will not have any awareness of the worker's feelings regarding their request. Christina Parr raises another danger. The in-office workers can wrongly consider the teleworkers, they may believe they are not working at all. We are again faced with the social notion of work which is attending work in an office from 9a.m. to 5p.m. However Parr and J. Scott Calhoun present their teleworkers as accountable and reachable and the speech that Calhoun gives to his in-office workers is more than

Pros and Cons of working in both right-to-work and forced unionism Research Paper

Pros and Cons of working in both right-to-work and forced unionism states from employees point of view - Research Paper Example The advantages of unionization include that employees enjoy more benefits, employment is more secure and senior workers are usually secure. The disadvantages of unionization include that the fees burden workers, the worker sacrifices their autonomy and merit is disfavored due to the regard for seniority. From the discussion, the advantages and the disadvantages of the two systems show that RTW favors organizations, but unionization is friendlier to the affairs of workers. The question as to whether states should adopt right-to-work or unionization laws has remained a hotly debated issue. Right-to-work laws stop unions from subjecting workers to some security clauses, compelling them to join unions or pay fees as a condition for employment. Through this paper, the question of, whether employees should be subjected to right-to-work laws or unionization laws – depending on their advantages and disadvantages – will be answered. The advantages of the Right-to-work system include that the right to work inclusion is a fundamental right, which is expressly guaranteed and expressly provided for, in the US constitution. This implies that the right-to-work system allows the worker, the right to their choice to associate or not to associate with a workers’ union, in the case that they find benefits from it or not. Further, without affiliations to any workers’ union, the system allows employees to choose whether other reductions, apart from those of taxes should reduce their earnings (Moore 460). For that reason, the system offers the advantages of giving workers the opportunity to make a choice of what they would like to do with their salaries, without being compelled to join any unions or their salaries being slashed (Honthaner 200). The second advantage of the right-to-work is that it allows workers to avoid the business aspect of unions, noting that unions are businesses offering

Political Philosophy - What is the best form of government Essay

Political Philosophy - What is the best form of government - Essay Example Plato’s argument against democracy is dependent on the basis of it being centered on the power of the people to decide what they deem is good for them. The problem of the lack of specialization on matters of the state poses a problem on the choosing of the best possible solution. The Greek word ‘demos’ which translates to ‘the people’ is easily attributable to the concept of ‘the mob.’ This is where the concept of the silent majority and the loud minority may come to play. The word mob by itself sends a negative connotation that can be thought of as unruly and chaotic. Plato proposes that a leader should be holistic in his education and approach to ruling the state. Foremost, he must be a philosopher as Plato thinks that this enables him to consider the importance of education for others. There are also other requirements which include knowledge in music, mathematics, military, and physical education. The analogy of a person’s heal th to a state directly explains why Plato does not favor democracy. The state and its health need to be attended to be by a doctor (Wolff, p. 67). A physician will be able to administer with skill and accuracy correct judgment because of his expertise. This in essence undermines the capacity of the people to articulate good views. Mills idea of democracy is very straightforward, â€Å"to improve the citizens, and to manage their public affairs. Thus governments are to be judged by their effects on individuals, whether they improve them morally and intellectually, and by their efficiency in dealing with matters of public concern† This essentially means the need for representation and the importance of the power of the constitution becomes tantamount. People thrive when they are given independence. Everyone plays a part in the realization of sovereignty by being protective against the danger of oppression (p. 94-95). Rousseau’s proposition is not so different from that of Plato

Health Information Exchange Essay Example | Topics and Well Written Essays - 1500 words

Health Information Exchange - Essay Example ea in several ways including but not limited to improved quality of patient care, reduced costs and faster communication between patients and medical professionals. Though many professional bodies and individuals support the installation of a HIE scheme, there exists several challenges to this which are still being addressed. Of these issues, privacy, confidentiality, possible unauthorized access and misuse of medical records are of primary concern. This essay will examine HIE in relation to defining it as a process and what it aims to achieve in the medical community. It will then look at its development within recent years as technical advancements have made it a possible method of faster information transmission. Challenges that remain within the area of HIE will then be briefly examined with a view to summarizing them to their main areas of concern. Potential solutions to these problems will then be described and a final concluding discussion will then follow. Health Information Exchange (HIE), is a term used to describe the process of information sharing in relation to the health of individuals, among Health Information Organizations (HIOs) across the world. The sharing of this information is aimed at maintaining individual confidentiality, privacy and security, while providing a faster and more effective way of sharing health-related information for the benefit of both patients and HIOs (AHIMA). HIE is a fundamental part of the health information technology (HIT) network which is currently being reviewed in the United States and the National Health Information Network (Health Information Exchange). It is still not fully developed but is expected to be implemented at some stage in the near future. It is the responsibility of Health Information Organizations to ensure the successful operation of HIE. In order for this to function, they must â€Å"create a standardized interoperable model that is patient centric, trusted, longitudinal, scalable, sustainable, and

Call of the Wild Essay Example | Topics and Well Written Essays - 1000 words

Call of the Wild - Essay Example Curly was the victim who was set upon by the rest of the pack when she could not get up on her feet. Buck learned one of the most valuable lessons in his life which the narrator records as; ‘The scene often came back to Buck to trouble him in his sleep. So that was the way. No fair play. Once down, that was the end of you. Well, he would see to it that he never went down.’ (London 13). This is an allegory on Social Darwinism. Buck’s survival depends on himself as his environment practices a system of laissez faire. He transforms to survive. Buck learns to steal food to compensate for his meager rations. The narration says; ‘ It marked his adaptability, his capacity to adjust himself to changing conditions, the lack of which would have meant swift and terrible death. It marked, further, the decay or going to pieces of his moral nature, a vain thing and a handicap in the ruthless struggle for existence.’(London 16). Buck steals food from his species and man alike. It is his competition for survival. When Buck steals food from his fellow compatriots, he is competing within his society of dogs. Buck competes with the different society of man too. This illustrates Social Darwinism. Buck retains his inherent genes which are unchanged with the passage of timeless generations. This is evidence that London supports neo-Darwinism. The narration says; ‘They (the ancestors) quickened the old life within him, and the old tricks which they had stamped into the heredity of the breed were his tricks.’ (London 17). However, London contradicts himself when he writes that; ‘His (Buck’s) newborn cunning gave him poise and control.’(London 17). Buck’s newborn cunning has evolved by the process of Social Darwinism in responses to his social environment. Buck shows his hereditary traits in the hunt for the snowshoe rabbit. The narration says; ‘All that stirring of old instincts which at stated periods drives men out from the

Epistomology Essay Example | Topics and Well Written Essays - 750 words

Epistomology - Essay Example Notably, there are .numerous argument on the existence and non-existence of God and such arguments are categorized into logical, metaphysical, empirical, and subjective. Philosophers and the philosophy of popular culture and regions have since had lively debate on the existence of God (The Christian's God Does Not Exist†¦ 114). Therefore, from the same philosophies and understandings, this essay considers that it is equally logical to believe that God may or may not God. Despite the openness on the argument that God may or may not exist does never qualify these same arguments to have the same magnitude. In other words, a lack of positive belief is not the same thing as the presence of a negative belief. While it is perfectly fine not to believe either way, I believe it is hypocritical to assert that God does not exist. This notion will make the believer’s argument invalid for lack of sufficient evidence; however, there is also insufficient evidence for God’s nonexi stence either. Both beliefs (existence and nonexistence) are of equal logical grounds and are valid depending on the weight of the argument/contribution. For instance, the believers usually note that if God never existed, then life could have been meaningless ultimately. In other words, if life was doomed until death, then it could have not mattered how an individual lives his or her life. This theory is actually supported by nature and natural existence. Therefore, to this limit God exists. Despite this argument, there is no physical evidence that God does or does not exist. Beliefs that are based on false assumptions are still logically valid following the assumption (If P>Q; therefore, the statement P>Q is still true.) Since there is no physical evidence for either argument, it is impossible to determine the truth-value of P; therefore, both arguments are logically valid following the initial assumptions they claim. I believe that, in fact, it is truly impossible to prove with 10 0% that any initial assumption is true. Even physical evidence of widely accepted notions, for example, is detected through imperfect human sensory organs. â€Å"I see that the chair is blue> the chair is blue† is 1. Valid and is 2 (Treharne 389). The assumption that your eyes are trustworthy is impossible to verify. (the argument that you could refer to someone else, asking â€Å"is the chair blue?† fails because no matter how many people you ask, how do you know that you can trust them, or that they can trust their own eyes? In addition, what does it really mean to be called blue, anyway?) with this mode and form of arguments, it worth noting that any believe hold especially when a person have no reasonable doubt to believe in their thinking and imaginations. Therefore, both beliefs that God exist and or not holds to those believe on the same, either way. Additionally, Metaphysical â€Å"evidence† may be considered valid. Arguers against metaphysical evidenceà ¢â‚¬â„¢s validity do not, I think, fully understand what it means to be valid. Is any evidence provable with 100% certainty to be true? For example, in Mathematics proofs and deductions that bring about new knowledge are usually based on Theorems or Axioms (but rarely â€Å"Laws†). Therefore, while all deductions from these theorems are logically valid, should the Theorem be proven false, the deductions are no longer applicable to the universe in which the theorem as been proven false but

Antitrust practices Essay Example for Free

Antitrust practices Essay Antitrust practices are practices carried on by businesses that end up destroying perfect competition in the market. Antitrust laws are laws prepared to seek and promote healthy market competition by preventing anti-competitive practices by companies. Some of the illegal practices that constitute to antitrust behavior include corporate mergers, monopolies and price fixing conspiracies (Bailey, 2010). The Clayton Act of 1914 was passed by the U.S Congress. It was an antitrust law that was amended to stop and prevent practices that led to unhealthy competition in the market. The Clayton Act was amended in order to complement an earlier version of the antitrust law referred to as the Sherman antitrust Act of 1980. This was a federal law that sought to prevent practices that were harmful to consumers such as cartels, monopolies and other unfair business practices (California Association of REALTORS, 2005). Google Company One of the recent firms to be investigated for antitrust behavior is Google Company that leads the online searching industry. According to Weiss (2014), the firm recently was being investigated by Competition Commission of India (CCI) for claims that it abused its dominance in the online search engine industry by mainly promoting its own services over those of its rivals. This reason is considered to create unhealthy competition in the business as the search engine company dominates its rivals in what is considered almost a monopolistic market. Antitrust behavior brings about both pecuniary and non-pecuniary costs. Since it damages healthy competition in the market, monopolies can result and this has adverse effects to the prices of commodities. The products end up becoming costly and expensive for the customers and, therefore, affecting the society negatively (Bailey, 2010). On the other hand, antitrust behavior leads to the output of products falling below the market competitive le vel and this is mainly witnessed in monopolistic markets. Then again, the antitrust practices can be costly for any company that has engaged in them since if investigations prove that the company is guilty of the said acts then heavy penalties can be imposed on them. Furthermore, this can ruin the reputation of any company and, therefore, ending up losing its customers (Bailey, 2010). Monopolies and  Oligopolies Monopolies and oligopolies are not always good for the society. Their presence in any market simply means they have all the power to control the prices of their products and services. This is not favorable to the customers since prices can always go up any time especially when the demand for certain commodities is high. One good example of an oligopoly is the Coca Cola and Pepsi Companies. These are the world’s largest beverage companies and demand for their products is never decreasing. However, these two companies represent a market with few suppliers while the consumers are many. They have all the power to dictate their products’ prices and the consumers have no power whatsoever (Hovenkamp, 2011). On the other hand, some government monopolies can be considered beneficial to the members of the society. Many governments in the current world control the production and supply of electricity and other forms of energy. This is useful because the governments aim at providin g such services to the citizens at affordable prices and across the countries. It is the responsibility of the government to enhance infrastructure development in the country and, therefore, running such sectors of the economy can be beneficial to consumers. Conclusion In conclusion, it is important to point out that antitrust practices are unwanted behaviors since they destroy healthy competition among businesses. However, the law is strict on companies that engage in these practices and heavy penalties can be imposed on them. Antitrust practices include price fixing, corporate mergers and creation of monopolies (Reeves, 2010).

Structural conflict and consensus in Socialization

Structural conflict and consensus in Socialization Explain the relevance of socialization from both the structural conflict and the structural consensus perspectives. Discuss the efficiency and the pitfalls of each approach in relation to youth work. Both structural conflict and structural consensus theories approach the study of social life from a macro perspective, that is, both are concerned with the study of large-scale social structures, such as ideas and belief systems, and institutions, such as the family and education, in their attempts to examine and explain social life (Bilton et al. 1994: p. 10). From this perspective, a better understanding of a given society, and the relationships within it, can be gained through examining the function of social institutions and organizations in terms of the part they play in maintaining social structures within society. An example of this is the study of institutions which are agencies of socialization for example the family and the media to explore the part they play in the production and reproduction of social roles and values (Bilton et al. 1994: p. 12). Socialization, then, is the process through which individuals learn the ways of thought and behaviour considered appropriate in [their] society (Bilton et al. 1994: p. 12), and agencies of socialization function in both formal and informal ways to pass on to the next generation such norms of thought and behaviour. Much early socialization within the family is informal; children learn through observation and interactive experiences with siblings and adults around them the behaviour expected of themselves and others (Ibid). While there is also a degree of formal education within the family, it is within institutions such as schools that children gain much of their formal instruction of the roles and types of behaviour expected of young people in society. The concept of socialization is a useful one and relevant to those working in a range of professional fields, and in particular to those working with young people. This will become more apparent as we now look in more detail at the differences between the structural consensus and the structural conflict approaches. The key difference between structural consensus and structural conflict theories is that, broadly speaking, for consensus theories the values and norms of society that people learn through the process of socialization are shared by all members of society; that is, there is an agreement, or a consensus about, and commitment to, the ideas and beliefs prevalent in society among individuals (Fulcher and Scott 1999: p. 49). Conflict theories, however, argue that, rather than there being a consensus about ideas and beliefs in society, social life is fraught with conflict among different members and groups in society as they struggle with one another to attain or maintain power and control (Ibid: p. 61). This is obviously a simplistic outline of the core tenets of both approaches; however, it may begin to be apparent from this that both perspectives theories of socialization have potential relevance to individuals working with young people. A comparative analysis of both perspectives even at this stage reveals some of the issues encountered by formal and informal educators in this area. In relation to youth work, for example, a key issue for workers, it could be argued, is that of purpose. Is the proper purpose of youth work, as Mark Smith (1988: p. 106) has questioned, to promote the welfare of individuals, serve to secure the reproduction of the means of production and existing power relations, promote community or what? Conflict theorists would argue that socialization of young people in areas such as youth work serves to secure existing power relations; consensus theorists would argue that it serves to promote the welfare of individuals and society as a whole. Smith later concludes that informal educators should be committed [in their work practice] to that which is right rather than that which is correct. However, without a good understanding of conflict and consensus theories, it would be difficult to make judgements regarding the difference in practice between that which is right or correct. It will be argued later that there are, of course, limitations to the extent to which such knowledge is useful in practice, however, this essay will argue that a good understanding of the theories of socialization from the consensus and conflict perspectives can not only give us insight into issues faced by workers in this area, but also help our understanding of our own and our clients feelings and motivations, as well as the agendas and motivations of official institutions and agencies. The questions of purpose and motivation are, it can be argued, very important ones, and are questions into which a study of socialization from consensus and conflict perspectives can give us good insight. In the area of youth work, knowledge and understanding of the above perspectives can lead to healthy questioning of government purpose and motivation when, for example, reviewing official documents such as the DfEE 2001 consultative paper on English youth work. This paper details the governments key priority to help keep young people in good shape (DfEE: 2001: p. 13). Much of what is written in terms of this priority appears to make good sense; for example ensuring young people have access to a rich variety of personal growth experiences and helping them to make informed choices [and] expand their potential (Ibid: pp. 13-14). However, as we shall see, closer analysis of elements of this, and indeed other, official documents and government policies reveal, when studied with knowledge of conflict and consensus theories, underlying official issues and agendas. According to consensus theories, socialization into the cultural values and social norms of society is essential to the stability and cohesion of social structures (Fulcher and Scott 1999: p. 48). From this perspective, all individuals in society share a commitment to societys values, ideas and beliefs. In general we all want the same things and agree that they are the right things to want, for example to secure good employment, achieve our potential, and to contribute to the community. While we may be socialized into such norms and values through formal and informal means, we nevertheless agree that they are right and just. The priorities set out in the DfEE consultative document fit closely with such generally agreed aspirations. The documents authors assert the need to develop preventative strategies and actions which enable [young people] to make informed choices about a range of issues which include avoiding crime, protection from drug or alcohol related dangers, preventing teen age pregnancies and others (DfEE 2001: p. 14). In order to make informed choices about such issues, young people will be able to discuss them with youth workers who have a key role in keeping young people in good shape (Ibid) From a consensus perspective, the socialization of young people regarding these issues is unproblematic; society as a whole can only function effectively if all individuals are properly socialized into the agreed norms and values of society. From a conflict perspective, however, such strategies are not as unproblematic as they may at first appear. While consensus theory sees society as being held together informally by norms, values and a common morality (Ritzer 1996: p. 266) conflict theories argue that order in society stems from the coercion of some members by those at the top (Ibid). As stated earlier, analysis of perspectives such as conflict theories can lead us to question the motivations behind official agenda setting, as well as those behind our own actions and those of others, and here, examining documents such as the DfEE paper, we may begin to question the motivation behind such apparently worthy intervention strategies. The question we may begin to ask, when viewing the world from a conflict perspective, is, in whose interests are the implementation of such policies and strategies? Youth workers and others working with young people do of course want to help young people to live happy and fulfilling lives, and help them to stay safe and well, however, questions can be raised as to whose primary interests some inter vention strategies serve. While the majority may well agree that a state of disorder in society is in no ones particular interest, it is clear that it is certainly in the interests of those in positions of power and advantage to maintain order through effective socialization of individuals into the values and norms of society, in particular the values and norms of society that best suit their own interests. It is, to take what may be considered a more extreme view from the conflict perspective, far better to have good, hard-working, honest citizens paying taxes and refraining from crime, in particular property crime from persons with abundant wealth, than to have gangs of disaffected young people stealing money for drugs and falling pregnant in order to secure valuable government housing. It may now be apparent, then, that comparative analyses of theories of socialization from the conflict and consensus perspective help give us insight and understanding when approaching issues affecting work with young people. The examples above hopefully show the efficiency of this analysis in relation to official agenda setting and policy, however, as mentioned earlier, knowledge and understanding of theories of socialization can also help workers in this area better understand issues facing themselves and their clients. An awareness of whose interests are being served in relation to practice performed by workers with their clients can only work to ensure continued practice evaluation. An understanding of the conflicts in values and norms which many young people may encounter can help workers when making judgements within their own practice with regards to what is right as opposed to correct. One example of the above could be the possible conflict experienced by young people between the values and goals seen by individuals around them, and perhaps by the young people themselves, as fair and just, and the means available to them to embrace such values or achieve such goals. Sociologist R. K. Mertons (1938) theory of anomie addresses this experience of conflict, and suggests that if a society places great emphasis on achieving goals, and less on the appropriate means to obtain them, then an individuals commitment to approved means and thereforeconformity to social norms may be eroded (Fulcher and Scott 1999: p.49). Merton argues that the rift between culturally approved ends, and the means of attaining them, which he refers to as a situation of anomie, can result in individuals resorting to inappropriate means to achieve goals which they, along with the rest of society, agree are worthy. Here individuals have been effectively socialised into the norms and values of approp riate goal attainment, but not so successfully into the appropriate means by which to obtain them. From a conflict perspective, however, it could be argued that the social values placed on goal attainment, and passed on through socialization, do not necessarily serve the best interests of all members of society in the first place. The goal, for example, of buying a large house in an expensive neighbourhood will simply put more revenue the governments way in terms of council tax than will a smaller property, as well as more revenue to mortgage companies, power suppliers and so on. This essay has hopefully shown the relevance, and in the areas discussed, the efficiency of structural conflict and structural consensus perspectives in relation to youth work, however, as stated earlier there are obvious limitations to the extent to which such theories are of use in practice, not least because theories, while helpful, are more usefully conceptualised as tools to stimulate thought and discussion relating to policy and good practice. Finally, all theory is limited because the number of variables present in any given situation means that no theory can simply be taken as a model and then applied. Bibliography Bilton, T. et al., 1994. Introductory Sociology. 2nd edn. London: Macmillan. DfEE, 2001. Transforming Youth Work. London: Department for Education and Employment/Connexions. Also available from: Smith, M. K. (2001) Good Purpose [online] Introduction. Available from: http://www.infed.org/archives/developing_youth_work/dyw6.htm

History Of Cambodia In The 20th Century History Essay

History Of Cambodia In The 20th Century History Essay Cambodia is a country that is about the size of Missouri which is 69,898 square miles or 181,036 square kilometers. Cambodia is located in Southeast Asia on the Indochinese peninsula. Thailand borders Cambodia on the northwest side, Vietnam borders Cambodia on the southeast side, and to the southwest is the gulf of Thailand. Phnom Penh is the kingdoms capital and is the largest city. Phnom Penh is the center of political, commercial, industrial and cultural activities. Cambodia in the 20th Century was under French rule. There were some economic developments that took place in Cambodia. Some of these economic developments were roads and railways were built and the rubber industry grew up. Unfortunately the Cambodians were forced to pay high taxes and from the 1930s Cambodian nationalism grew. The Japanese then occupied Cambodia in 1941. At the beginning the Japanese allowed the French officials to remain in their posts but in March 1945 as the Japanese were losing the war they were very desperate and tried to befriend the Cambodians. Finally they arrested French officials and then Cambodia was declared as independent. When the Japanese surrendered the French took over Cambodia again in October 1945. When the French gain control over Cambodia for the second time they did not allow them to have political parties and a constitution. A treaty of 1949 made Cambodia semi-independent. King Sihanouk dismissed the government in 1952. He took personal control of Cambodia and formed his own political movement. Between the years of 1955 to 1970 he took complete domination of politics that this era was often referred to as the Sihanouk era. His father died in 1960 and he named himself Chief of State. He called this movement Buddhist Socialism. The interesting fact was that this really was not a socialist at all. Sihanouks control started to dwindle in 1968 when the communists began a civil war. In Sihanouk left Cambodia in 1970. After Sihanouk left the country the National Assembly voted to remove his title as chief of state. Cambodia was then renamed Khmer Republic. The communists were in the spot light. Cambodia was bombed by Americans. America bombed this country to try and stop the communists. Then on 17 April 1975 Phnom Phen was finally captured. In the year of 1975 a horrible and devastating incident occurred. In the reign of the Khmer Rouge they were led by Pol Pot who is also known as Brother Number One. Millions of people were killed by Pol Pot and the Khmer Rouge. The exact number is not known for certain but the estimated amount is 1.5 million and it may have been as many as 3 million. Pol Pot stated that history would begin again in Cambodia. The first revolution was now the first year of history for Cambodia. Cambodia was mostly an agricultural country in 1975. Pol Pot decided he wanted it to be completely agricultural. All the people who resided in towns and cities were forced to move to the countryside. He also stated that agricultural output should be doubled within four years. This is completely an unrealistic target. He put a banned on private property and collective farms were formed. Workers on these farms were forced to work long hours to try and grow extra rice. They were mistreated because they werent given enough food to eat and many got sick from illness and died from a combination of exhaustion and malnutrition. Pol Pot also banned religion. Any people who were caught practicing Buddhism were automatically executed for it. Family relationships were also banned because he felt that parents exploited their children. If anyone broke a rule even if it was a small rule they would be executed. People were also being executed for being lazy and for complaining. Khmer Rouge also murdered intellectuals. People who spoke a foreign language or who were glasses were executed. This horrible situation was finally ended by the Vietnam War. The Vietnamese invaded Cambodia in December of 1978 and they prevailed very quickly. After Pol Pots capture he escaped and he passed away in 1998. The soldiers that worked under Pol Pot fled to Thailand and they were welcomed by the Thais who feared an invasion by the Vietnamese. The Khmer Rouge still continued to try and cause chaos. They continued a guerrilla war against the Vietnamese. Thankfully the Vietnamese forces withdrew from Cambodia in 1989. After the forces withdrew several different parties decided to try and negotiate amongst one another. The negotiations lead to a Paris Peace Accords of 1991. They abandoned Communism in Cambodia and a provisional government ruled until 1993. After the provisional government was ruled elections were held and a constitution was framed. Sihanouk was made a constitutional monarch and in 1999 Cambodia joined ASEAN. Today Cambodia is still a very poor country. There is hope for this country about its future. In the early years of the 21st Century the Cambodian economy grew very fast and with good results. The fastest growing industry for Cambodia is tourism. Cambodia also has a clothing industry and this industry is beginning to rise as well. Some events that have had an impact on Cambodias economy would have to be Pol Pot and his leadership. Pol Pot tried to make the country into a completely agricultural economy and he tried to do this unrealistically. He wanted production to happen overnight and this was nearly impossible. I also believe the war in Cambodia created a huge impact on Cambodia. Anytime you have leaders who are doing no good for a country and are doing bad it has a huge impact on a country. Many of the Cambodians died when Pol Pot was in charge of the country. Also when a country goes to war this too leads to a poor economy. This is because the country normal has to start all over again from scratch. They have to try and build up their country again or try and make their country more prosperous than it was in the beginning. In doing so this takes time and I believe this is what Cambodia is trying to do now. The current economic system is mainly agricultural but they are also trying to build up their industrial system as well. As mentioned before Cambodia has clothing industry which is helping the country builds up their economic system. The clothing industry is expected to rise within the next few years. Also tourism is the countrys most successful means of industry today. The countrys economic system is a reflection of its history in different ways. For example tourism helps Cambodias economy. This is because many tourists want to visit this country because they are intrigued with the countries. Pol Pot ruined the countrys economy by his controlling leadership style and his unrealistic idea of changing the countrys economic system. Many tourists visit and learn about the countrys history of when Pol Pot was in control and find this very intriguing and this brings many tourists to this country. Tourism is the highest means of industrial success for this country. Therefore I believe this country will be able to have a successful economic system despite their history. I am very optimistic in believing this because I believe that with all the tourism this country is gaining this will help stabilize their economy. However I believe this country might face some problems in doing so. Cambodia is still a very poor country. It is very hard to make a poor country into a successful one. I dont think that Cambodia will ever be a prosperous country but I think they could be successful and be stable. I also think another problem that could result is that another powerful leader could try and take over this country. They banned communism but who is to say that this might be allowed again. If a powerful leader tries to take control of this country this could result in bigger issues than what Cambodia is facing today. This could either mean that the country would go back to being under someone elses power and end up even worse off than what they already are . If this doesnt happen then the country might go to war again to protect their country from a future leader and their control. I dont believe this will happen but it is a concern. I think with that this country has potential it will not happen overnight but I believe that it will be a successful country in the future.

Things They Carried Essay: Syntactic and Paratactic Style

Syntactic and Paratactic Style in The Things They Carried Many times, when an author writes a story, he will use different techniques to influence the way that the reader absorbs the work. Writers use both paratactic style and syntactic style. These two styles contrast each other greatly, but on the same term, they greatly compliment one another. In the book The Things They Carried, O'Brien uses both of these styles. In this essay, syntactic and paratactic style will be examined in the story "Sweetheart of the Song Tra Bong". Examples in the story will be examined and described according to the two styles of writing. The syntactic style will be focused on more intensely however, because of the way that it effects the sections of the story that will be discussed. It will also show that the historical context of the story effects the styles of writing. Historically, women have played a subservient role in society. This still proved true when this story was took place. During the years of the war, women began to play a stronger part in society, but were still looked upon as less than men. In the story of the sweetheart, the female character breaks the gender roles. The soldiers make her first introduction into the story by the. They describe her as "This cute blond-just a kid, just barely out of high school- she shows up with a suitcase and one of those plastic cosmetic bags. Comes right out of the boonies. I swear to God, man, she's got on these culottes. White culottes and this sexy pink sweater. There she is." ("Sweetheart of the Song Tra Bong", 102) Without using the most ... ...nbsp; This manner and tone would not have been used to write about other women. Because she succeeded in a male dominant society, she has "earned" the right to have the masculine attention. Syntactic style plays a strong role in writing. Without it, an author can not leave anything for the reader to think about. If the writer strictly wrote using paratactic style and let the words say exactly what the story involved, interpretation would be useless. Both syntactic and paratactic style benefit the work best is they are used in conjunction with one another. In the absence of one style, the other has a hard time standing on its own, and if a piece tries to work that way, it makes for a very dull or confusing piece. Using various styles in one work makes it more dynamic and intriguing.

Easing Our Childrens Fears :: essays research papers

Easing Our Children’s Fears   Ã‚  Ã‚  Ã‚  Ã‚  Children today are faced with a more hostile world than the one in which their parents grew up. Because of this, today’s children are also experiencing greater fears and worries. The fears of abuse, violence, drugs, AIDS, and divorce are problems most adults didn’t even consider while growing, yet they are commonplace among kids today. Of those fears, the fear of AIDS is one of the few which can be reduced by efforts of parents and teachers. The most effective way to reduce the anxieties children may experience regarding AIDS is through education. The basis of most fears for children, is that of the unknown. It is the responsibility of parents and teachers alike to teach the facts about this terrible disease to our children, and through this, allay the fears our children may have regarding AIDS. By educating our children about the basics of this disease, how it is transmitted, and how to prevent exposure, we can clarify myths and facts, and send our children into the world with knowledge, and some control over their fears.   Ã‚  Ã‚  Ã‚  Ã‚  Teaching our children about the basics of the disease can help to reduce their fears. AIDS, or Acquired Immunodeficiency Syndrome, is the final stage of a disease which causes an abnormal reduction in the body’s natural ability to fight disease and infection. Because of this, most people who contract AIDS will eventually die due to “AIDS related causes.'; This can occur in a period anywhere from 5-15 years after exposure to HIV (human immunodeficiency virus), the cause of AIDS. So far, no “cure'; for AIDS has been found, but current treatments have been found to postpone the onset of AIDS, and prolong life. With medication and some precautions, many patients lead normal lives for years after the discovery of HIV infection.   Ã‚  Ã‚  Ã‚  Ã‚  The education about the transmission of HIV will also help to reduce fears. Many myths abound about how HIV can be contracted, and this uncertainty of fact vs. fiction is a source of fear for many children. HIV is a blood-borne disease. This means that it can only be transmitted by exposure to blood of an infected person, or by several body fluids that contain blood products, such as semen, vaginal secretions, or breast milk. The virus must also have a way into the recipient, such as through a break in the skin, or through mucous membranes. Simply skin to skin contact with an infected person is not enough to cause an exposure, unless there is: a) a body fluid

Macbeths Implacable Guilt Essay -- Macbeth essays

Macbeth's Implacable Guilt      Ã‚  Ã‚  Ã‚   The Shakespearean tragedy Macbeth underscores the important and usually unforeseen effect of sin, that of guilt. The guilt is so deep that Lady Macbeth is pushed to suicide, and Macbeth fares only slightly better.    Blanche Coles states in Shakespeare's Four Giants that, regarding guilt in the play:    Briefly stated, and with elaborations to follow, Macbeth is the story of a kindly, upright man who was incited and goaded, by the woman he deeply loved, into committing a murder and then, because of his sensitive nature, was unable to bear the heavy burden of guilt that descended upon him as a result of that murder. (37)    A.C. Bradley in Shakespearean Tragedy demonstrates the guilt of Macbeth from the very beginning:    Precisely how far his mind was guilty may be a question; but no innocent man would have started, as he did, with a start of fear at the mere prophecy of a crown, or have conceived thereupon immediately the thought of murder. Either this thought was not new to him, or he had cherished at least some vaguer dishonourable dream, the instantaneous recurrence of which, at the moment of his hearing of prophecy, revealed to him an inward and terrifying guilt. (316)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson comments regarding the guilt of the protagonist:    It is a subtler thing which constitutes the chief fascination that the play exercises upon us - this fear Macbeth feels, a fear not fully defined, for him or for us, a terrible anxiety that is a sense of guilt without becoming (recognizably, at least) a sense of sin. It is not a sense of sin because he refuses to recognize such a category; and, in his stubbornne... ...    Frye, Northrop. Fools of Time: Studies in Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1967.    Kemble, Fanny. "Lady Macbeth." Macmillan's Magazine, 17 (February 1868), p. 354-61. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.   

Visionary Mr Mineka Wickramasingh Essay

Brief background on CBL (Munchee) It was the visionary Mr Mineka Wickramasingha in 1960 who wanted to expand his family business from the chocolate market. It was at the same time that CARE looked at sources of nourishment for the poverty stricken. It was a substitute of a biscuit that Mr Wickramasinghe proposed looking to expand on those lines. At that time the market leaders were Maliban. They were the ones who were awarded the contract. Due to lack of space, CBL was first launched at Dehiwela in his own premises to produce a high protein biscuits for schools. From this footing Munchee, has marched forward to capture 80% of the market of the local market. For over 40 years the brand has developed a certain nostalgia that is irreplaceable by any other brand. The taste is enjoyed young and old alike. There vision is to become the number one biscuit in Asia. Product portfolio CBL now produces various food items which have become house hold names in Sri Lanka. CBL expansion is not only with biscuits to which consumers are more familiar, they also have chocolates under brand name ‘Ritzbury’ since 1990s. The other brands are Tiara and Lanka Soy. There are numerous subcategories under each product. There are jellies, soya base products, cereal products, herbal porridges, soups and much more. Sub Categories under the Munchee brand Sweet biscuitsCrackers Puffs Savory Biscuits Cream Biscuits Marie Cookies Assorted HerbalWafers These are premium and hand-moulded chocolates. They come in boxes and slabs. Can be as a coated biscuits or wafers or beans or candy bars. It is in different flavours, type, and size. Sub Categories Chocolate Coated Biscuits Chocolate Slabs Miniature Caterers RangeChocolate Coated Beans Chocolate Coated Balls Chocolate Coated Candy Bars Specialty ChocolatesChocolate Coated Wafers Soft sponge cake made to perfect texture and taste Layer Cake Portion Cake Butter Sponge Cake Swiss Roll Company performance Ceylon Biscuits is of undisputable quality. CBL has shown a growth both in sales and profit for the last 5 years. Revenue had doubled from Rs.1.9 to Rs 5,2 Billion by 2005. Group turnover grew by 48% that same year. Net profit that year was Rs.533 Mio. This was the highest recorded profit for this company. CBL profit gradually grew, as it caught on to an international market. By 2011 sales revenue has grown by 25% in comparison to 2010. The overall profit margin was around 9% for the recently past five years. If ever the company saw a small decline it was due to industrial unrest. This biscuit is spread over 95,000 retail outlets all around Sri Lanka. CBL exports to 36 international destinations. It has been able to spread it’s fame in South Asia as well. Some of the countries of export are USA, Canada, Australia, UK, Hong Kong, China, India, Maldives and even the Middle East countries. The annual export revenue is about US $ 4 to 5 million. CBL has many awards for its entrepr eneurship. These awards are Exports in the Gold Category, Product Brand of the Year for four consecutive years, Anugu International Food Fair award. The daily production is around 150 tons. The annual production is around 45,000 tons. The company’s labor force is about 3,500. Company sustainability relies on strict norms on quality, texture and taste. For this it uses the latest technology, innovative marketing, research and development. The three C analysis There are three phases that need to be carefully scrutinized in order get a total overview of the product. Customer analysis Of the main brand Munchee, the customer analysis will be done on a sub category -Marie widely known as â€Å"Tikiri† Marie –or Munchee Tikiri Marie. It is a small sized biscuit. The market segment chosen were children. Presently it is packed in a ‘keep fresh pack’ sold at a economical price. The advertisement that was done on a range of media was presented in the most attractive way, backed by lyrics that set a smile on the lips of any child. It was later that Maliban put a Marie range into the market. But by then Munchee Tikiri Marie had taken the market by storm. Competitor analysis There has been great potential for a children’s biscuit in the market. CBL had limited resources, especially in production technology which restricted revenue. It was the consumer preference that motivated CBL to keep producing the Marie Biscuit. At one point in time 50% of the production was Marie. Yet, the company was unable to raise profits. Maliban held strong to its position. No advertising, trade promotions or merchandising was able take over the market share that Maliban held. Maliban Marie has an unique flavor that was unmatchable. Volume market share (Total Biscuit Market-February 2005) Communication analysis This is a (B2C) nature of business. The company has used campaigns such as Tikiri Marie scholarship program.-Munchee Tikiri Shishyadara. Expansion programs worth Rs. 500 million – Rs. 300 million for state of the art plant. It was known as â€Å"Plant 6† from Italy. CBL went to war using all types of media from TV, newspaper, radio, magazines, even websites to introduce a new Marie. There was a series of advertisement for Tikiri Marie- from ‘Kohomada Tikiri Mole’ to the first day in school. All campaigns had been embarked under their corporate moto-‘A crowning success’. This was CBL communication approach of tacking Maliban. Target market for Munchee Tikiri Marie The brand â€Å"Munchee† has not only spread over domestic market but also the export market. Munchee is now exported to over 36 countries. Munchee can be seen in Gourmet Shops in Australia, supermarket like Wal-Mart, K-mart worldwide in countries like UK, Germany , Italy , Middle-East , Canada and Japan. South East Asian region is spread over 11 countries. When Munchee is target marketed in this area, it must be the same target market as of the other South Asian countries. It is the high quality, texture and taste that captivate any child in any country. Because of this CBL must ensure that they do not loose the perception of ‘a biscuit for children.’ As it is not being partnered by any company as it was in UK the brand name can prevail. Here CBL needs to position its product, thus no private label will be needed either like NTUC of Singapore and Supreme brand in China. Segment for Marie Geographical segmentation-South Asia, Europe, America, UK Demographical Segmentation – Age, taste, texture, income Behavioral segment- instant, nutritious Product positioning of Marie Brand Identity vs. Competition (Source- AC Neilson) Premium quality, Innovative and value for money brand available at arms length of desire. Scope of this Integrated Marketing Communications Plan It looks in to objectives, strategies, and tools in communication used to successfully bring about integrated marketing. The plan will discuss ways to launch a program to communicate product. Marketing objective Increase the sale of Munchee Buiscuits. CBL is looking to increase sales by 5% within the next two years. With this to increase the market share by 5% at the end of the second year. Increase the company profile while enhancing the product among the target market. Munchee also wishes to strengthen Brand image among South East Asian countries as a healthy, nutritious biscuit. Communication Objective Awareness program to reach 20% of target market through television, newspaper advertising and web promotions. At least 5% the target market must purchase the product. Issues and Challenges The target market may have other preferences in biscuits. This entirely depends on texture, flavor, taste, shape and size. Thus the promotions/advertising will have to be attractive, creative and innovative in order to reach the hearts and minds of South East Asian Children. Situational analysis Current problem facing product * The target audience may not be reached. * They may prefer other biscuits. * Difficult to build brand loyalty in the food industry. Identifying target * The target market is chosen taking taste and nutrition in to consideration. * Targeting people who looks for low price but has to be of quality. Selecting a Market to Target South East Asia Geographic segmentation Children of the age 1-16 , Middle class Demographic segmentation Target market Instant, nutritious Behavioral segmentation The target market that has been chosen is of the geographical location of South East Asia region among a demographic target of children between the ages of 1-16. In modern South East Asia food in freely available for purchases for people who are one the move. This biscuit provides nutrients that are good for children and is an easy snack in a keep fresh pack. It is instant food for hungry youngsters. Positioning through Marketing Strategies * Introductory price * Chance to taste Competition Product Comparison There are companies like DIMOs that offer discounts to Government servants but no company has offered it to Bankers. AMW is the first to get into this program. Barriers to Entry * The awareness in low. * Banks have tied with other automobile companies, on a separate basis for their leasing requirements and the staff gets their vehicles also leased through those companies. * Buyers may go for second hand as the economic situations are tough. Competitor Differentiation | Chery QQ| Micro Panda| Features | Small hatch back with comfortable interior, Three Cylinder – DOHCMPI – 12V – Petrol 812 CC engine ‘Chery’ is imported from China and marketed in Sri Lanka by David Peiris Motor Company| Micro car, Volvo tech, 1300 cc engine. Made in Sri Lanka. Comes with and without air bag.| Target Market| Working professionals| Working professionals| Strengths | Low price, Brand backing | Made in Sri Lanka| Weakness | Small range of customers, No discount| Small range of customersNo discount| Consumer Behaviour – problems faced in addressing communication message There is nothing extraordinarily attractive about the AMW Maruti. But the interior is appealing. It is economical on the fuel. There is a one year warranty on the car. These are some of the aspects in regards to the car that a consumer will look at. Then the consumer is going to look at the company that selling the car. Associated Motor Ways Ltd is one of the oldest automobile conglomerates in Sri Lanka. They are the sole distributors of Suzuki vehicles in Sri Lanka and are affiliated with several brand names in the motor industry such as Nissan, Yamaha, and Goodyear. Addressing the problems with the vehicle such as no extra ordinary beauty about the vehicle or that there is fume emission from the vehicles which is hazardous to the external environment, what AMW concentrates on is the interior of the car and how economical it is. The Maruti is good on fuel. The size makes it easy to handle. This car is val ue for money. Branding Bankers are likely for a discount program where the vehicles are leased giving a bank loan. Maruti is likely to stay in the minds of the buyer due to features of the vehicle, the interior and the engine capacity in relation to the other brands of this same model which where given under competitor analysis. The Maruti is a more durable and dependable brand. Position statement This promotion is available only for bankers that are permanent in their jobs and the loan facilities are available. Any other financing will not be permitted. The discount is available for all colours of Maruti. Promotion The promotion is done within Colombo and its near suburbs. For this promotion 50% of the budgeted funds are allocated. This was first circulated to family and friends, for the word of mouth is the cheapest and the best way of promoting a discount program. Gradually as the awareness starts to increase it will be circulated among banks, first on a personal basis to call whose contacts can be acquired. Then the leasing managers or the staff managers in charge of staff leasing will be approached. Depending on the geographical location, banks will be approached in regards to the promotion. Once the approval has been obtained by the management, posters will distribute to main branches. These are known as power position advertising. The dealership logo will be indicated in the poster. A list of the eligible staff members will be collected and a web based mailer will be sent out to them. Permission will be acquired to post the promotion on an intranet facility that is accessible only to the relevant bankers of the targeted bank. A car may be sent out to the main branch for display. Once the initial promotions have been done in and around the main branches where web may not be the best promotional attribute a news paper advertisement will be posted. The news paper will carry a pictureous depictation of the car with a Brand Ambassador. The Brand Ambassador can be a cricketer or any other sportsman who is working in a bank indicating that this is the best leasing offer ever. These adds will have to run every often and it must be made sure that the adds are not too small to see. It may be preferable to advertise in a Sinhalese paper when thinking of promoting the discount program among the suburbs. There has to be creativity, innovation and an even flow for an advertisement to catch the eyes of the reader. A Saturday or Sunday paper is preferable as people have more time than on a weekday to read the paper. Television can be used as last resort. This is expensive but can be the most influential method of advertising. This is a sure a way of information gathering for viewers. The television adds usually have a lasting impression on the viewer. This is a sure way of assuring results for IMC. There are many highly watched channels of those the cheapest but the most effective can be used. The TV add can play between programs. The programs after which the add will be aired will have to be carefully chosen. It will need to depend on viewer’s discretion. The advertisement can go on for a period of 6 months at least. The web based marketing is another method by which advisement can be done. This is the most modern method. Some of the websites frequently visited by banke rs are Facebook, ESPN, Google, YouTube, Digg.com, Myspace, and Perezhilton.com. The most popular of them all is Facebook, Google, and Youtube. All these websites focus on online advertisements. Websites like Facebook taps a large audience. This not only enables promoting to bankers but also lets others know the car sale. This is a good way to get other companies to tie up with the dealership of AMW. Communication Tactical Calendar | Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sep| Oct| Nov| Dec| Poster| | | | | | | | | | | | | News paper| | | | | | | | | | | | | TV| | | | | | | | | | | | | Web| | | | | | | | | | | | | Display| | | | | | | | | | | | | Budget The largest potion that is 50% of the budget is for promotion. Of the 50% promotional budget 30% will be allocated for television commercials, the remainder 20% for news paper, posters, display and web. The remainder 50% will be allocated for Brand Ambassador and miscellaneous expenses. The total allocation for the budget is Rs. 2,000,000/- Measurement system Implementation Controls Monitoring, review and control will be done by the dealership company with the collaboration with the bank that is leasing the vehicle. The review to be done on a monthly basis. Progress against targets to be analyzed. For this a marketing plan has to be drawn out. A target market needs to be chosen and a pilot project done before, the discount program is advertised. Once the dealership feels that this can be a successfully implemented then monitoring has to be undertaken. This has to be done carefully. Gap analysis done on a regular basis. Correction actions need to be taken if there is no progress within the first three months of advertising. Dealership may go back to the drawing board and redo the marketing plan again. Quality Assurance Around this time the company was receiving a number of complaints regarding its biscuits – breakages, poor taste, quality etc. Rather than ignore the issue, CBL decided to place an emphasis on investigating the cause of the complaints, and took corrective action, including formula changes, to reduce the high number of returns at the time. Setting up better procedures for packing, product handling and transportation, the company prepared for its future growth. It conducted daily taste tests of its own products and organized regular taste panels to compare its products with those of its competitors’. It also methodically documented the specifications of all products being manufactured – knowledge that had previously been passed on through practice and word of mouth. As the demands on the Quality Assurance department began to rise, the company decided in 1996 to seek ISO certification Today, quality assurance remains an area of particular pride for Munchee. The depa rtment plays a critical role in product testing and development of production process controls and systems. High hygiene standards for toilet habits and hair, together with regular swab tests of employees are strictly enforced. Every shipment of incoming materials is tested for quality and those that fail are rejected. Following a complaint, products are collected from customers and subject to laboratory analysis. In 2004, CBL received HACCP certification for food safety together with SLS certification for its biscuits23.. With these in hand CBL became the only confectionary company in Sri Lanka to acquire all relevant quality certifications for its line of business i.e. SLS, ISO 9001:2000, ISO 1400124 and HACCP. Product Development Product development also became an area of increased focus. While CBL had begun operations with a line of distinctive biscuits, along with some generics. However, in the recent years the push for higher turnover had resulted in innovation playing a secondary role. Some of the biscuits that had made Munchee distinctive, were neglected in favor of more mass consumer products. CBL began formulations and potential improvements to flavor and quality. The company also began to actively investigate and keep up with new technologies and machinery by participating regularly at trade exhibitions and through membership in industry associations. Distribution Around this time CBL took the decision to rethink its methods of distribution and undertook to overhaul its sales and distribution efforts in favor of a much bolder plan. Up to this point the company had depended almost completely on wholesalers to sell its products as a hassle free means of managing its distribution efforts. As a result, while CBL had the logistic and cost advantages of maintaining a lean sales team, the company suffered due to its dependence on the enthusiasm of its wholesalers to push its products. CBL decided to bite the bullet and invest heavily in its sales force. It expanded its distribution reach, increasing its number of distributors, changed the demarcation of sales regions into much smaller areas for more intensive sales efforts and recruited the regional and senior sales personnel required to cope with this new direction. 5.4.4 Customer Intimacy With the changes to its sales force, CBL was forced to face up to the fact that it was very removed from its consumers. The company recognized that it had been paralleling the moves and decisions made by Maliban rather than acting on real consumer insights. CBL’s focus had been very much â€Å"product centric† – concentrated on improvement of its formulation and production technology. It developed its products in isolation and once developed attempted to market them. Little attention had been paid to market research, even on an informal basis. Moreover, CBL began to understand that its customer was a new, youthful generation whose tastes and style were very different from the consumer of the previous ten years. Beginning in 1996, the Board itself acknowledged this changed attitude by beginning to go to the field on a regular basis to a top down attempt to gauge market perceptions and trends. The newly developed sales force provided feedback from consumers and distributors and the company took the further step of setting up a separate subsidiary to plan its marketing activities and to become more responsive to market needs an gaps. The holding company became primarily responsible for improving product quality and procedures. 5.4.5 Image Building CBL also recognized that in order to grow it had to become a better known name as a company. Partly as a result of its multiple brand names, CBL itself was relatively unknown as a corporate entity. Embarking on a campaign to raise the profile of the company, CBL engaged the services of a consultant, and set out to gain greater corporate recognition for itself among both consumers and the business community. The public’s lack of knowledge of the breadth of the company’s activities was hindering its activities as a holding company, particularly for purposes such as tapping the capital market. With the help of its consultant, CBL set about establishing a public image for itself. This was done primarily through the print media. Every week or so, an article regarding the company and its various corporate activities and Latest initiatives, including its export plans and CSR, appeared in the newspapers. Competitiveness Behaviour The Biscuit Wars Around 1995, CBL had hit a wall in terms of increasing its turnover. Limited by its existing production technology and consumer tastes, t its highest growth opportunity lay in the Marie biscuit market. While CBL’s Marie25 biscuits now made up 50% of total production, the company was unable to meaningfully increase its sales and market share of the Marie category. It had attempted a variety of marketing activities including extensive advertising, merchandising and trade promotions, but was still not able to take sufficient market share away from Maliban. The Munchee Marie biscuit was at this time essentially a knockoff of Maliban’s Marie and used very similar packaging. However, despite much effort and testing, eBL was not able to exactly reproduce the Maliban Marie flavor. Although market share was a (then) respectable 10% and despite fervent urgings from its own sales team to the contrary to be more like Maliban, CBL decided that the time had come to change tactics and be different in order to try to break through the turnover barrier. The Tikiri Marie Campaign Munchee hit on the winning concept of launching its own Marie as â€Å"Tikiri† Marie – a petit sized Marie biscuit – using an aggressive campaign entitled â€Å"Tikiri Mole†, to bring the little biscuit to the attention of consumers. The campaign targeted children with the use of attractive advertising and proved a real turning point in Munchee’s growth and image. The biscuit was so successful that the smaller sized Tikiri Marie became the number one Marie biscuit in the Sri Lankan market, with a phenomenal 50 per cent of Marie market share and eventually forced the giant Maliban to acknowledge Munchee as a significant market player by playing copy cat and resizing its own Marie. 7 Part of Munchee’s success with Tikiri Marie stemmed from Maliban’s complacency and its failure to react to this attack on the Marie category. The Tikiri Marie campaign brought into effect other changes at CBL such as the introduction of Munchee’s â₠¬Å"keep fresh pack, which ensured better product freshness. Following its success with Tikiri Marie CBL expanded the use of the fresh pack to the entire Munchee biscuit range. The company also commenced a Tikiri Marie scholarship program for school children in 1997 entitled Munchee Tikiri Shishyadara which it continues to this day. Now in its eighth year, the program provides 120 deserving children with scholarships of Rs. 1000 per month for one year with fresh applicants being selected annually. By 1998, the cumulative effect of the changes made through the 1990’s, resulted in CBL achieving a 30% market share of the biscuit market (up from 20% at the start of the 1990s) and topping the Rs. 1 billion turnover mark. This was a major milestone for CBL, both internally and externally. The company was becoming better known, both to consumers for its brands and quality products and to the industry for its investments in good technology. CBL reinforced this reputation by committing to a Rs. 500 million expansion program – Rs. 300 million of which was spent on a large state of the art plant from Italy. â€Å"Plant 6† as it was known, was CBL’s largest capacity plant thus far with five lines that could handle both hard and fermented dough. This action by CBL sent a strong message, to its staff and associates, about CBL’s optimism and confidence in the company’s future growth commercialization of this new plant, CBL planned to introduce a new range of biscuits to tackle Maliban head-on. 6.1.2 The Lemon Puff Battle CBL’s next strategic attack on Maliban came in 2001 with its Lemon Puff. The Munchee Lemon Puff had a solid 30% market share but as was the case with Marie, failed at growing sales further as a â€Å"me too† product. CBL decided to re-Launch Lemon Puff, by promoting it as a sandwich biscuit with a higher quantity of lemon cream. The campaign was heralded by an intensive television campaign directed at capturing the attention of a new market. What the company did not reveal in its advertising was that the cracker itself had been vastly improved, through a new formula and upgraded technology. It was in fact a noticeably better overall sandwich biscuit than Maliban’s Lemon Puff rather than just being a look alike with more cream. Going against the advice of its advertising company, Munchee replaced the traditional yellow packaging, synonymous with the Lemon Puff category, with a white wrapper. The superior moisture and odour barriers of the new metalized wrapper com bined with the new pillow pack technology, which used only two seals to achieve increased air-tightness, better preserved the crispness and freshness of the sandwich biscuit. This had been a problem that had plagued both companies’ puffs for decades. Consumers who tasted the Munchee Lemon Puff for its extra cream (not enough cream was a complaint associated with both Lemon Puffs for years) were pleasantly surprised and rapidly switched loyalty to the Munchee Lemon Puffs. Thus Munchee demonstrated that it was in touch with tastes of its consumers and used their feedback to improve its biscuits. The impact of the product changes were felt immediately. Munchee’s market share in puffs went up from 30% to over 50% within a mere four months following this relaunch, and grew the entire puff category from 12 to 16%. As a result, Maliban’s share of Lemon Puff which had been a staggering 70% plummeted to 29%. By now Munchee had 45% of the local biscuit market and was vyin g with Maliban for market leadership. CBL’s next big challenge was clear – take on Maliban in the cream cracker market. Despite Munchee’s success at growing its sales, Maliban still had nearly 75% of the lucrative cracker market while Munchee was at a meager 23%. The Maliban cream cracker was well accepted and entrenched in the market. CBL had to find a way of breaking through with an innovative cream cracker to take on this market. 6.1.3 The Cream Cracker Assault The following year, in 2002, CBL re-Iaunched its cracker as a â€Å"Super† Cream Cracker, enriched with vitamins in a bold campaign, with live broadcast of two music shows held simultaneously in Colombo and Anuradhapura before massive crowds As they had done with the Lemon Puff, CBL used a new metalized pillow-pack with a contemporary look to break away from the traditional solid red â€Å"Maliban† packaging synonymous s with cream cracker and re-formulated the cracker to deliver a crisper and tastier product. The Munchee strategy of delivering a superior quality product that convinced consumers to switch brands proved a success and the results were phenomenal. Cracker sales grew, expanding its own market not merely taking over competitor share. Growth in sales nearly tripled and Munchee’s market share in cream cracker immediately doubled to 40%, reaching 50% the foHowing year. Today, of the total cream cracker category, which makes up 20% of the total domestic b iscuit market, Munchee owns a 60% share. Super Cream Cracker accounts for 30% of the company’s turnover, with a profit margin of over 25%. Munchee continues to fight aggressively for market share. Its most recent marketing campaign entitled â€Å"Podi Badaginne† targets the large 500 gm pack market, previously serviced by loose crackers. The focus is to use the cracker as a substitute for a full meal for chummary factory workers who are already provided with two meals from their work place. The company has again demonstrated its knowledge of customer needs and changing trends and lifestyles in Sri Lanka as the record 128% growth of this heavy use pack from 2004 to 2005 shows. Business Expansion Beginning from the 1990’s, CBL began looking at other areas in the food and confectionary industry to expand its businesses activities. 6.2.1 Ritzbury One of the first areas CBL explored was one naturally complementary to its existing line of business: chocolate. At one time, the company had produced chocolate for Nestle and had some exposure to Nestle’s chocolate operations. Launched in 1991, Ritzbury chocolates began with chocolate coated (enrobed) biscuits. The company went through much teething pain in developing the right quality chocolate for its use. It struggled to develop a workable formulation – one that tasted good while withstanding the melting and rancidity caused by the tropical Sri Lankan weather. Ritzbury gradually developed its market by first growing its range of coated biscuits, then expanding to chocolate candies and hand made chocolates, and only recently moving into the traditional â€Å"slabs† – the largest market category. The company’s strategy is to provide innovative eye-catching products to its consumers and thus differentiate from its competition. Ritzbury’s first entry was Chunky Choc (chocolate covered biscuits sandwich with butterscotch cream filling), followed by Chit Chat (chocolate coated wafer with hazelnut cream) and Chocolate Fingers (chocolate coated â€Å"finger† biscuit). A nother innovation for Sri Lanka was Pebbles (brightly colored, sugar coated chocolate candies). The Ritzbury range includes Nik Nak, (chocolate coated vanilla cream wafer), Go Nuts (colored chocolate coated peanuts), Choosy (liquid chocolate stick) and Choco-La individual nuggets. Although it started out originally as a poor number four, Ritzbury recently beat Kandos (Ceylon Chocolates) to the number two spot in the chocolate market. However, at 21 % vs. 42% Ritzbury has only half the market share of market leader Edna and a long way to go to become number one. Further, Edna has itself shown to be very aggressive and quick in bringing out innovative products to the chocolate market. Ritzbury for its part, offers over 60 differentiated items, at the full range of price points and with a dedicated sales force certainly provides its consumers affordability and access. Despite being a small local brand, it offers consumers a complete range of chocolates and chocolate coated products and for other products frequently provides comparable alternatives to more expensive imported products. Examples are Pebbles as an alternative to Smarties, Chit Chat to Kit Kat and Go Nuts to M&Ms. Yet, apart from the hand molded specialty chocolates and coated biscuits products, the company has yet to fully convince local consumers that the quality of its slab range is on par with that of imports or Kandos. By 1997, following its first biscuit war and having grown its market share in the biscuit market to a respectable 30%, CBL began to focus on sales of Ritzbury. One hindrance to improving growth CBL realized was the then single chain of distribution it used for both biscuits and chocolates. In practical terms what this implied was that once a retailer had gone through purchases of the more established Munchee list of biscuits they would have little money left for Ritzbury chocolates. Ritzbury sales were materially affected and it became evident that an alternative would have to be sought out. One option was to increase the breadth of the CBL range in order to afford to maintain a second line of distribution. 6.2.2 Pancho Snacks With this in mind, CBL decided to enter the snack food market in 1998 under Ritzbury. Named Pancho, this snack range was made up primarily of extruded snacks. However, despite the company’s sustained efforts with Pancho and the separate sales force, the impulse buy snack market proved a disappointing arena for CBL. Despite the introduction of two products under a new line named Catch Me together with a re-Launch of Pancho in 2000, the company found that it could only succeed in this market with a near continuous stream of promotions. Although CBL persevered in snack foods for nearly five years, it was eventually forced to close up this operation and admit failure. With the aim of an expansion of its range still in mind, CBL next entered a completely unfamiliar food market. In 2000 due to its own financial difficulties, Yanik Incorporated, an investment bank, was selling its 79% stake in Soy Foods (Lanka) Limited, a public listed company manufacturing textured vegetable protein (TVP) nuggets. Soy Foods was a loss making number four player in the market but had pioneered a number of soy products under the brand Lanka Soy. CBL seized this opportunity to expand its range, encouraged by its present Managing Director who had experience in the soya area. CBL purchased the stake in Soy Foods at Rs.9/share and took over operations in September 2000; by 2002 the company had been successfully turned around and had become a viable entity. This was the success story that CBL had been searching for. The Soy Foods line allowed CBL to maintain a dual distribution network, one for its biscuits and another for chocolates and soy. The effects of this isolation of chocolate sales from biscuits were immediate and notable. By 2002 Ritzbury had made impressive inroads into its competition and grown market share to over 15%. 6.2.3 Lanka Soy In 2000 when CBL bought over management of Soy Foods (Lanka) Ltd. from Yanik it was a loss making company. Despite being the pioneer in the local soy market, Lanka Soy was at the time selling only 50% of the volumes of the market leader Raigam, with a 15% market share. The company’s growth was stagnating in a rapidly growing market, and many smaller competitors were cashing on its market with lookalike products. The ambitious strategy set out for a turnaround of the company was to aim to make it not merely profitable but the market leader. CBL decided that not only was it necessary to grow Lanka Soy’s market share, through a fresh look and product, it was going to grow the total product market through a change in positioning. Thinking very innovatively, the company decided what was needed was to position soya not just as a vegetarian food, but as a more economical substitute for the protein content of a main meal. Touting advantages such as convenience, price and the lack of freezer requirements together with newly introduced catchy features suc h as interesting shapes and flavors, a whole range of new branded soy products were launched under the Lanka Soy umbrella. Given that at the time, chicken flavored soya was the most popular soya product the company decided it would introduce interesting flavors to accompany new presentation efforts. In order to take the competition head on, it improved the taste of its traditional range, while also increasing its product range. It developed not one but a range of chicken flavors, under the brand Chikosoy, consisting of tandoori, masala, roast and chilli chicken flavors. For the traditional vegetarian market, it introduced the Vegesoy range a further four flavors of mushroom, hot and spicy, Chinese chop suey and Indian rasam. But its piece de resistance was a completely new entrant – Malusoy. This range of not merely fish but also seafood flavors truly tapped into a very strong local preference for seafood. Malusoy comprised spratts, devilled prawns, cuttlefish and ambul thiya l flavors. Packaging for the four new sub brands was done using a range of appealing eye-catching colors, with a unique logo designed for each. Advertising again interestingly was carried out individually on a sub brand basis. For example, Malusoy used a two column poster conveying the advantages over canned fish. The company also took the extra step of providing a sauce sachet to provide a one step cooking process. Emphasis was placed to introduce the cooked product to consumers by way of cookery demonstrations and street promotions. In particular, Malusoy was aimed at areas with little coastal access. Sales efforts were overhauled, re-demarcating a network to reach 35,000 outlets with designated representatives for supermarkets, catering and restaurant sectors. The results were strong. By early 2002 Lanka Soy’s market share had jumped to 25% hitting 30% and market leadership a year later. Malusoy to eBL’s surprise turned out to be Lanka Soy’s front runner in sales. The strategy to offer consumers, as a household, their daily main dish at a price less than half the price of canned or fresh sea food was highly successful. Within 24 months Malusoy sales exceeded 500,000 packets a month, making up over 14% of the total soy market. Due to the sudden launch of many interesting products at the same time Lankasoy established itself as trend setter and frontrunner of the soya product market. 6.2.4 Tiara Cakes eBL’s next expansion was within the local confectionary business -the lucrative Rs. 4 billion plus local cake market. eBL’s main biscuit and chocolate operations had traditionally taken place at its home factory located along with its head office in Pannipitiya. However in 2002, the company invested Rs. 1.5 billion to set up eBL Foods International (eBL Foods), a Board of Investment (BOI) approved company in Rannala, about one hour away. Awarded a 10 year tax holiday, eBL Foods has a mandate to manufacture bakery products and chocolates – the former includes a new line of cakes under the brand name Tiara. The new venture commenced operations in September 2004 with a new line of â€Å"portion cakes† – individually wrapped sponge layer cakes, marketed under the Tiara sub brand Okay, The product line also includes swiss rolls. CBL Foods boasts a state of the art plant intended primarily for cakes and a â€Å"Clean Room,,33 to guarantee freshness for a shelf life of up to eight months. Due to production constraints faced elsewhere however the 110,000 square foot modern facility also includes manufacturing and packing for chocolates, wafers and biscuits – the latter including both hard and soft dough. CBL expects that its group tax slab will come down to 32.5% as a result of CBL Foods’ tax advantaged status and the shifting of these manufacturing of chocolates, wafers and biscuits, which previously came under Ceylon Biscuits’ tax slab. The company uses a formula to determine profit and is taxed at the preferential rate of 15% on its export. 6.2.5 Other Snacks In 2004, CBL invested Rs. 50 million to acquire a 60% stake in Cecil Food (Pvt) Limited (Cecil Food) – an organic manufacturer of dehydrated fruit products, fruit juices, desiccated coconut and cashews primarily for the export market. Though the company had been in existence for 10 years and exported to 20 countries, it was facing financial difficulties. CBL brought to Cecil Foods the financial strength and management experience that it needed, while the founder retained a 25% stake. CBL’s main interest in Cecil Food was its exposure to rural agriculture and its export and local market potential. The company presently exports to countries including the US, UK, Germany, Taiwan, Australia, New Zealand, Malta, UAE, Saudi Arabia, Qatar and Bahrain. Armed with CBL’s financial backing the company has overcome its working capital needs. CBL’s infusion of capital has enabled the purchase of new equipment and is now looking at expanding sales to tap the local marke t. Cecil Foods also has a 100% owned subsidiary Cecil Fruit Canneries which concentrates on natural fruit juices for both the domestic and export markets. CBL intends to launch this range to the domestic market by introducing a line of fruit juices in novelty pouches. Export Markets CBL has also set its sights on growing its revenues through tapping sales in overseas markets. Although CBL had been exporting biscuits from inception, around 1997, the company began to export regular container loads to the United States, Canada, Australia and India, while also investigating at lucrative export markets such as the Middle East. India became a particular focus, with the company beginning its own marketing effort there. By 2000 CBL was also exporting to the US, Canada, Australia, UK, Sweden, the Middle East, Hong Kong, Mauritius, Fiji Islands and the Maldives. Although the export sector took a long time to stabilize, export orders now go out to 36 countries, exceeding Rs. 110 million in value (USD$ 1 million) in 2004/5. Exports to the UK, Middle East and Canada are mainly to the so called ethnic markets catering to the Sri Lankan diaspora, but in other countries demand is slowly establishing into in the established biscuit market through chain distributors. While most e xports are under private labels – that it, outsourcing for foreign biscuit companies – CBL has managed in some instances to establish its own brand. This is particularly the case in Australia where the company has taken the additional step, as it did in India, of setting up its own marketing effort by establishing a company representative as market manager. Australia is now the main export market for CBL, having overtaken the United States. CBL also enjoyed some recent success making inroads into western Africa. 6.3.1 Entry into India There are four accepted methods for a company to enter a foreign market: exports, licensing, joint ventures and direct investment, which often represent an evolution in the degree of interest the company develops once it is present in the market. Beginning with straightforward exports from the mid 1990s and early exports of containers to India in 1999 CBL took the next step in developing the Indian market by investing Indian Rupees 3.6 crores (36 million) to purchase Parry’s Confectionary based in Pondicherry, about an hour from Chennai. Setting up a 100% owned subsidiary Ritzbury India, CBL began manufacturing operations for the first time outside Sri Lanka. The acquisition provided CBL with a six line 350 ton a month manufacturing plant. The company entered the Indian market with the Munchee and Ritzbury brands, for distribution in Tamil Nadu and Kerala. While the chocolates were manufactured in Sri Lanka, most of the Munchee range was baked in India. CBL produced nine varie ties of biscuits including Marie, Glucose biscuits and several creams at the Pondicherry plant. This manufacturing base in India proved to be both a blessing and a distress to CBL. On the one hand, it became a strong negotiating tool for CBL at a time of labour unrest. CBL was able to take a tough stance, threatening closure and the moving of its entire manufacturing operations to its base in India. However, on the other hand, distribution arrangements provided by Parrys proved to be less than satisfactory. The company began a losing battle in trying to distribute its products. Revenues were far below expectations and Ritzbury India further faced a number of detrimental tariffs in South India. Despite a Free Trade Agreement with India, and a reduction of duty to 3%, the state sales tax in Tamil Nadu was increased by 8% for imported goods effectively nullifying any duty concessions. Following a second acquisition in India, CBL decided to completely dispose of its Chennai operations a t a loss, dissolving Ritzbury India. In 2003 CBL heard about the sale through court auction of Bakemans, once the third largest biscuit manufacturer in India with a market share high of 13% of the total Indian market. Outbidding its Indian competition in July 2004 CBL successfully acquired the assets of Bake mans at a cost ofRs .. 300 million. Along with the premises the company also gained six biscuit lines from the acquisition, two of which it chose to bring to Sri Lanka for installation at CBL foods to allay its present capacity constraints. Based in Patiala in the state of Punjab, CBL set up CBL India with plans to commence commercial production in the near future, using one biscuit line. Having recruited Bakemans former CEO, who had been directly involved in the company’s rise to its one time number three position, CBL has ambitious plans for India and its manufacturing operations there in the future. Tentatively speaking of a â€Å"Munchee-Bakemans† brand name, CBL aspires to become number three in India within two years of operations and have the same type of success at retail that Dilmah has achieved in India CBL’s challenge in I ndia is to find a mass consumer line of biscuits similar to Marie and Cream Cracker in Sri Lanka. Glucose biscuits are an area that the company will have to examine, given their present popularity in India, but to compete with established players such as Parle-G and Britannia, CBL will need both a reliable distribution network and an attractive proposition for the Indian consumers to give it a try. The use of the Bakeman name, which would certainly aid the latter, is presently an issue. If CBL is able to use the Bakeman brand name in some form it will cut down market establishment time considerably. CBL’s strength is that it has the innovation to develop a product to suit this market and it has proved in Sri Lanka that it has the quality and taste to convince consumers to switch to its brand. What remains to be seen is whether it will have sufficient insight into the Indian market to correctly select what that winning product and distribution strategy should be. Other Indian Ventures In 2004 CBL entered into an agreement with Ferrero of Italy to distribute and undertake manufacturing on Ferrero’s behalf. Ferrero is the world renowned producer of Nutella, Tic Tac and Ferrero Rocher and Mon Cherie brands of chocolate and another family owned business. Presently the agreement entails the manufacture of boxes for Tic Tac, Ferrero’s signature mini mint, intended to be extended to the manufacture or finishing of the mint pill also. CBL distributes Ferrero Rocher’s foil wrapped boxed chocolates, Nutella and Tic Tac for Ferrero in Sri Lanka and India. Manufacturing commenced in August 2005, packing pills imported from Australia into the boxes. Distribution is intended for Sri Lanka, Africa, India and Pakistan. The linkup with Ferrero is another example of CBL’s chairman’s dynamic personality and relationship building skills. Following initial contact in India, CBL’s directors visited Ferrero’s head quarters in Alba, Italy, which Ferrero reciprocated with a visit to Sri Lanka. The company has expressed an interest in using Sri Lanka as a base for South Asian activities, moving its present activities from India, convinced of CBL’sabilities as a business partner. CBL in turn hopes the association will expand its knowledge base through contact with the 60 year old Italian family business. Business Unit Contribution Biscuits Turnover from Munchee biscuits, the biggest contributor to group turnover, grew 30% in the financial year 2004/5 and early results for 2005 show this trend continuing. Past years sales have grown at a similar overall pace, although specific products have shown even higher growth rates at times of changes and innovation. Profit margins on biscuits range from 20-25% with products such as Super Cream Cracker, Tiffin and Chocolate Puff being the most profitable. Biscuit sales are presently constrained primarily by production capability, with demand strong and the company intending to increase its production lines in 2005/6. To try to keep up with demand, CBL has brought down two lines already from its recent acquisition in India and plans to import a new 2 ton per hour machine from Italy, expected to be installed in early 2006. Group Performance While CBL’s overall growth has been strong over the past five years with revenues more than doubling from Rs. 1.9 to Rs. 5.2 billion over the period, profit increases have been even higher due to various tax benefits. In 2005 CBL’s group turnover grew 48% to Rs. 5.2 billion and net profit after tax grew 63% to Rs. 533 million, the highest ever in the company’s 36 year history. Sales surpassed the previous year across all areas of biscuits, chocolates, Soya and exports. The tremendous bottom line growth clearly indicates the contribution accrued from CBL Food’s tax advantaged status. In comparison the 2004 figures were 11% top line and 23% bottom line growth. On average, overall profit margin has been near 9% over the five year period. This is taking into account FlY 200112 which differs due to both the industrial unrest that CBL faced for two months of that financial year as well as the exhaustion of the tax benefits afforded by the 1988 Investment Tax Allowance. The company’s latest earning per share figure (EPS) is an astonishing Rs. 53.12 and more impressively has grown from Rs. 36.75 in 2003. This EPS figure reflects the extraordinary growth that CBL has experienced over the last 10 years. EPS in the late 1990’s was actually in the Rs. 3000 range on the company’s original ordinary share capital of Rs. 390,000 (made up of 39,000 Rs. 10 shares). Path Forward Ceylon Biscuits faced with production capacity constraints for its biscuits, as demand has grown well beyond forecasts. It has adopted the following three pronged approach to increase capacity: a) bringing down two biscuit lines from India from its Bakemans operation for immediate capacity expansion, b) importing a brand new large capacity plant from Italy and c) future capacity expansion of its Indian manufacturing operations. CBL’s future growth will come from increasing exports of its established products and diversifying by leveraging its domestic logistics and distribution capabilities to market its other products. The company is also increasingly open to looking at new opportunities, an example being manufacturing for Italian chocolate maker Ferrero. The company’s core competencies for the future will be investment in technology, financial strength, sales and marketing competency and focused management. Key challenges will be dealing with its production restrictio ns and becoming able to compete on a global basis by 2007. CBL’s greatest test will be when the Indo Lanka FTA final phase permits Indian biscuits to be imported duty free beginning 2007. CBL intends to examine becoming listed on the Colombo Stock Exchange over the next few years. Since the desire for listing does not seem to be driven by financial needs only, it is still unclear what CBL will gain from this step. The company wishes to formalize its procedures in order to firm up its financial transparency and professionalize its organization structure and operations to ensure future continuity and success. There is a sentiment that going public will enforce the discipline required to ensure this. CBL is well poised with a business model to ensure ongoing value creation. It has spent time building strong brands that have future earnings potential. The brands have proven their competencies in that they have been replicated across new markets with success. However there are some concerns that need to be explored. Managing export markets Export marketing could be more aggressive – the model adopted by Munchee for Australia of establishing a marketing office seems the proven route to establish and develop key markets. We see some amazing possibilities for synergies for CBL in inviting someone of the caliber of Merrill 1. Fernando Chairman Dilmah to its board, perhaps even offering Dilmah some equity in an export division or forming a separate export company, who could help with establishing relationships with some of Dilmah’s retailers and distributors in Australia. One way or another, the use of a different model to fast track export market expansion is advisable. 5. Managing Indian market entry This is the second greatest challenge facing the company. India is an amazingly dissimilar market to Sri Lanka despite certain cultural similarities. It is fragmented with over 15 million retail entities, the largest number in the world. The organized retail sector in India is only 3%. However, over 51 % of its population is under 25 years of age and the fastest growing sector is the retail high-end supermarkets -expected to grow over three fold in the next five years (from US$8 billion to US$25 billion). Beginning with three malls in 2003, India had 25 by 2005 and is building 200 more. The pace of change is phenomenal. It makes sense to enter this high-end retail Focus on core competencieslRefocus on Sales and Marketing CBL’s passion for quality, capacity to build brands and technological and production innovativeness are great competencies to be retained. Skills like marketing and sales are always unstable. Such skills are in demand, pressures are great and often new challenges are looked for in different cycles of growth. No proper product management system or category management is in place. It is important to have some depth to the marketing department. And while CBL’s success speaks volumes for the capabilities of its current Director of marketing there is a need for a diversity of approaches and opinions so that marketing efforts do not grow stale. Key mid level appointments need to be made. Customer intimacy! Product leadership / Managing brand TOM In spite of CBL making all the right moves, and succeeding in achieving higher scores than Maliban in most of the consumer research categories (see chart below), Munchee is still behind in brand Top-Of-Mind (TOM) recall. This is despite Munchee having strong market noise levels in share of voice and especially with the competition making so many mistakes. Part of the gap between Munchee and Maliban in â€Å"top of mind recall† can be explained by the long history of Maliban as a market leader, and that it was the dominant player for a very long time. Part of the gap between Munchee and Maliban in â€Å"top of mind recall† can be explained by the long history of Maliban as a market leader, and that it was the dominant player for a very long time.