Effects Of Digital Technology On Identity

Effects Of Digital Technology On Identity Identity is described as a sense of self, as being a consistent and unique person. (Fernald, 1997) Defining individual identity involves being aware of and understanding an individuals experiences, perceptions, feelings, sensations, images and memories. Ones understanding and explanation of them, the choices and decisions a person makes, and the action they take in responding to changing conditions, needs, demands and challenges is another important aspect of identity. Beyond their mental and physical constitution, human beings consist of personal experiences, perceptions, feelings, images and memories (Dorscht, 1998). As digital technology is a vast area to cover, I will primarily focus on the internet and peoples ability to connect with others. Paul Magnarella, of the University of Florida proposes that, as societies become more complex and differentiated, due to technological developments, more specialists are needed, and social integration is becoming based on the interdependence of specialized functions (Magnarella, 1997). Modern humanity is adjusting to life within the global community. This has far reaching impact in how personal, social and cultural identities are formed and maintained. As the technology of the twenty-first century speeds up and expands access to information and virtual environments, constraints upon individuals to exclusively rely upon, and respond to their local physical environment is diminished (Jones, 1997). The availability of information and technology has affected the development of individual and group identity. It is only very recently in the time line of human evolution, that individuals and members of society have been exposed to cultures, attitudes and ways of thinking that are not insulated. There has been a great deal of attention paid to the development of self in this technological society. The volume and variety of relationships now available to the average person, through the Internet, at an interpersonal level, enables the individual an opportunity to construct a new self or identity for every occasion, with very little is expected in return (Eyck, 1998). Sociology is the study of human behaviour in groups, and focuses on the influences of social relationships on attitudes and behaviour. In the Sociological Research Online Journal, Schroeder examines the social aspects of multi-user virtual reality. He states that there is stratification in cyber-space communities, with insiders and outsiders with different behaviours, roles, and statuses. Schroeder regards the possibilities for extending new opportunities and experiences in both the natural and social worlds as sociologically relevant (Schroeder, 1997). The way in which individuals perceive themselves and their place in the world, is fundamental to the topic of identity. Researchers have described control as an individuals belief that they could cause good or bad events. (Shapiro et al.) The schema theory is described as facts or experiences that are clustered around topics, which provide a frame of reference for individuals to draw upon when making judgments (Wresch, 1996). When an individual combines this schema with the way they selectively value the limited information allowed into their consciousness, it further defines ones sense of identity. One point proposed is, that by role-playing or testing scenarios in cyber-space, some people are better prepared to function in similar real life situations. Another issue is that of gender switching on the web. Anthropologists describe gender as the cultural elaboration and meaning assigned to the biological differentiation between the sexes (Haviland, 1997), in the sense that ones sex is biologically determined, but ones sexual identity is culturally assigned. In sociological terms, gender roles are expectations, regarding the proper behavior and activities, and attitudes of males and females. (Schaefer Lamm, 1997: 37) In cyber-space you can assume multiple identities, change gender and explore different facets of your personality. Turkle quotes Jung, saying Jung believed that for each of us, it is potentially most liberating to become acquainted with our dark side, as well as the other-gendered self, called anima in men and animus in women (Turkle, 1995). In role-playing and gaming, such as the online fantasy game, Second Life. It may be seen as an exercise in fantasy, and a way to create and gain mastery over a persona the individual is in control of. Second Life is a free 3D virtual world where users can socialize, connect and create using free voice and text chat. One definition of society is a fairly large number of people who live in the same territory, are relatively independent of people outside it, and participate in a common culture (Schaefer Lamm, 1997). In cyber-space, people are forming virtual societies. A sense of familiarity and belonging is created, through interaction and virtual proximity. Participants in Second Life refer to their virtual communities as cultures. Culture by definition is, A set of rules or standards, shared by members of a society, which when acted on by the members produce behaviour that falls within a range of variation the members consider proper and acceptable (Haviland, 1997). To deviate from the rules can result in punishment or expulsion from the culture. There are both IC, in character, guidelines for behavior, and OC or out of character codes to be followed. These people feel that they know each other. They interact both in and out of character and, in some cases have arranged meetings in the Real Wor ld. Sherry Turkle (Turkle, 1995) puts forward the idea that computer mediated communications have saturated society with both alien and local cultures. Turkle points out that through such widespread social contact, we are adjusting to and assimilating other cultures beliefs and norms to such an extent that we as a society are being deprived of traditional social structures and norms. In this information age, one may locate diverse friends, create an alternate identity and explore avenues of study and areas of culture that were never an option a generation ago (Turkle, 1995). Culture lag is defined as a period of maladjustment during which the non-material culture adapts to the material culture and foreign ideas are often viewed as threatening. (Schaefer Lamm, 1997) This definition could be paraphrased by stating that some individuals suffer from a period of confusion while the previously non-technical culture is adapting to new technology. This techno-culture lag appears to be more problematic to those who have not had as much experience with the technical and Internet related fields, than for example, the average secondary school student. The modern teenager sees the Internet in much the same way the children of the 1960s took television for granted. From a sociological view our individual culture provides us with a predisposed way of thinking and behaving when communicating. Our vocabulary is affected by our culture, in that we tend to have more words or ways of expressing ourselves, relative to the degree of importance we attach to a given subject. (Haviland, 1997) The way in which we communicate also guides our thinking and behaviour. This can be a potential source of problems when communicating outside our own culture. Phrases and words that are intended to convey a particular meaning may be misinterpreted and cause embarrassment or offense to a person of a different culture. The absence of body language and gestures when communicating by computer, whether through email or chats, seems to be guiding communication to a more generic form and adding a whole new vocabulary of technological terminology. Modern humanity is part of a networked society, whether directly or indirectly. Its views of the world, its cultures and individual identity are all being reshaped through the impact of the Internet in our lives. People have become cyber-chameleons, adjusting to whoever they are communicating with. This flexibility is characteristic of contemporary society. One generation ago, it was common for a person to be born, live, and die in one community, while being married to the same person and working in the same job. In todays society it is not unusual to change jobs, and move, remarry and adapt multiple times. Societies suffer a cultural loss when they homogenize and streamline their identities in order to communicate and interact globally (Featherstone Burrows, 1995). The modern self is bombarded with instantaneous images of far off peoples, events and cultures and distant happenings. This places the producers of this information in the position of becoming manufacturers of reality (Eyck, 1998). It is more important than ever that the individual become aware of how to distinguish fantasy from reality and evaluate the information that is being served up to them (Balsalmo, 1996). The distribution of knowledge and power has made it more difficult for powerful social institutions to wield the power they once did. Knowledge is power, so perhaps to spread knowledge is to distribute power. Ones awareness of choices and decisions, of action and responses, and understanding of what they indicate, and how they interact and relate is what finally comprises an image of oneself, an identity.

Nano Computing and The Future of Silicon Essay -- optical computing, d

We are coming to the end of advancement in traditional silicon-based computation; therefore we should utilize non-traditional silicon. While there are other alternatives, currently none of them are commercially available or developed in any realistically usable way like silicon is. Currently we have been able to successfully prototype a variety of methods for non-traditional silicon based technologies such as 3D chip stacking and multi-core processor design. This paper will discuss the benefits of utilizing non-traditional silicon and how the other â€Å"solutions† to the end of traditional silicon are not developed to the point of being a real solution. The other â€Å"solutions† are DNA computing, Optical computing, Molecular computing, and Quantum computing. There are limitations with these â€Å"solutions† even before being commercially available. For instance, current development of DNA computation is not going to solve our problem, because it is so expensive and you have to pay someone to program the DNA so it can grow into what it needs to be. Optical computing won’t solve the issue because it has some major disadvantages such as: cost, size, alignment precision, thermal stability, fabrication, lack of design software for creation, and the need for ultra low voltages (Optical Computers). Additionally Mark Ratner, a chemist at Northwestern University, who is generally regarded as one of the grandfathers of the field, doubts molecules will ever compete directly with silicon in complex computational tasks making molecular computation not needed (Rotman). Quantum computing will not solve the current issue because no one knows yet how long a true Quantum computer will take to develop or how many functions it will accurately perform early o... ...ense Tech RSS. Military.com, 17 Mar. 2014. . â€Å"the contractor purchased a † "Optical Computers." UNCW. University of North Carolina Wilmington, n.d. . â€Å"an optical computer is a † Preskill, John. "Quantum Computing: Pro and Con."Http://www.theory.caltech.edu/. California Institute of Technology, n.d. 1998. . â€Å" Quantum computers will be too expensive.† Ramanathan, R. M. "Intel Multi-Core Processors." Pogolinux. Intel, n.d. . Seffers, George I. "National Security Drives Quantum Computer Research." SIGNAL Magazine. SIGNAL Online, Oct. 2010. . â€Å"No one knows yet what a working quantum †

Coke N Pepsi

CASE 1? 3 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007, the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly, PepsiCo’s Asia chief asserted that India is the beverage battle? eld for this decade and beyond. Even though the government had opened its doors wide to foreign companies, the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one.Both companies experienced a range of unexpected problems and dif? cult situations that led them to recognize that competing in India requires special knowledge, skills, and local expertise. In many ways, Coke and Pepsi managers had to learn the hard way that â€Å"what works here† does not always â€Å"work there. † â€Å"The environment in India is challenging, but we’re learning how to crack it, † says an industry leader. THE INDIAN SOFT DRINKS INDUSTRY In India, over 45 percent of the soft drinks industry in 1993 consisted of small manufacturers. Their combined business was worth $3. million dollars. Leading producers included Parle Agro (hereafter â€Å"Parle†), Pure Drinks, Modern Foods, and McDowells. They offered carbonated orange and lemon-lime beverage drinks. Coca-Cola Corporation (hereafter â€Å"Coca-Cola†) was only a distant memory to most Indians at that time. The company had been present in the Indian market from 1958 until its withdrawal in 1977 following a dispute with the government over its trade secrets. After decades in the market, Coca-Cola chose to leave India rather than cut its equity stake to 40 percent and hand over its secret formula for the syrup.Following Coca-Cola’s departure, Parle became the market leader and established thriving export franchise businesses in Dubai, Kuwait, Saudi Arabia, and Oman in the Gulf, along with Sri Lanka. It set up production in Nepal and Bangladesh and served distant markets in Tanzania, Britain, the Netherlands, and the United States. Parle invested heavily in image advertising at home, establishing the dominance of its ? agship brand, Thums Up. Thums Up is a brand associated with a â€Å"job well done† and personal success.These are persuasive messages for its target market of young people aged 15 to 24 years. Parle has been careful in the past not to call Thums Up a cola drink so it has avoided direct comparison with Coke and Pepsi, the world’s brand leaders. The soft drinks market in India is composed of six product segments: cola, â€Å"cloudy lemon,† orange, â€Å"soda† (carbonated water), mango, and â€Å"clear lemon,† in order of importance. Cloudy lemon and clear lemon together make up the lemon-lime segment. Prior to the arrival of foreign producers in India, the ? ht for local dominance was between Parle’s Thums Up and Pure Drinks’ Campa Cola. In 1988, the industry had experienced a dramatic shakeout following a government warning that BVO, an essential ingredient in locally produced soft drinks, was carcinogenic. Producers either cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 10 had to resort to using a costly imported substitute, estergum, or they had to ? nance their own R&D in order to ? nd a substitute ingredient. Many failed and quickly withdrew from the industry.Competing with the segment of carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-? avored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, t riggered by the rise in imported oil prices following the ? rst Gulf War (after Iraq’s invasion of Kuwait).Foreign exchange reserves fell as nonresident Indians (NRIs) cut back on repatriation of their savings, imports were tightly controlled across all sectors, and industrial production fell while in? ation was rising. A new government took of? ce in June 1991 and introduced measures to stabilize the economy in the short term, then launched a fundamental restructuring program to ensure medium-term growth. Results were dramatic. By 1994, in? ation was halved, exchange reserves were greatly increased, exports were growing, and foreign investors were looking at India, a leading Big Emerging Market, with new eyes.The turnaround could not be overstated; as one commentator said, â€Å"India has been in economic depression for so long that everything except the snake-charmers, cows and the Taj Mahal has faded from the memory of the world. † The Indian government was viewed a s unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"principle of indigenous availability† had speci? ed that if an item could be obtained anywhere else within the country, imports of similar items were forbidden.As a result, Indian consumers had little choice of products or brands and no guarantees of quality or reliability. Following liberalization of the Indian economy and the dismantling of complicated trade rules and regulations, foreign investment increased dramatically. Processed foods, software, engineering plastics, electronic equipment, power generation, and petroleum industries all bene? ted from the policy changes. PEPSICO AND COCA-COLA ENTER THE INDIAN MARKET Despite its huge population, India had not been considered by foreign beverage producers to be an important market.In addition to the deterrents imposed by the government through its austere tr ade policies, rules, and regulations, local demand for carbonated drinks in India was very low compared with countries at a similar stage of economic development. In 1989, the average Indian was buying only three bottles a year, compared with per-capita 8/27/10 1:58 PM Cases 1 An Overview consumption rates of 11 bottles a year in Bangladesh and 13 in Pakistan, India’s two neighbors. PepsiCo PepsiCo entered the Indian market in 1986 under the name â€Å"Pepsi Foods Ltd. n a joint venture with two local partners, Voltas and Punjab Agro. † As expected, very stringent conditions were imposed on the venture. Sales of soft drink concentrate to local bottlers could not exceed 25 percent of total sales for the new venture, and Pepsi Foods Ltd. was required to process and distribute local fruits and vegetables. The government also mandated that Pepsi Food’s products be promoted under the name â€Å"Lehar Pepsi† (â€Å"lehar† meaning â€Å"wave†). For eign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India.Although the requirements for Pepsi’s entry were considered stringent, the CEO of Pepsi-Cola International said at that time, â€Å"We’re willing to go so far with India because we want to make sure we get an early entry while the market is developing. † In keeping with local tastes, Pepsi Foods launched Lehar 7UP in the clear lemon category, along with Lehar Pepsi. Marketing and distribution were focused in the north and west around the major cities of Delhi and Mumbai (formally Bombay). An aggressive pricing policy on the one-liter bottles had a severe impact on the local producer, Pure Drinks.The market leader, Parle, preempted any further pricing moves by Pepsi Foods by introducing a new 250-ml bottle that sold for the same price as its 200-ml bottle. Pepsi Foods struggled to ? ght off local competition from Pure Drinks’ C ampa Cola, Duke’s lemonade, and various brands of Parle. The ? ght for dominance intensi? ed in 1993 with Pepsi Food’s launch of two new brands, Slice and Teem, along with the introduction of fountain sales. At this time, market shares in the cola segment were 60 percent for Parle (down from 70 percent), 26 percent for Pepsi Foods, and 10 percent for Pure Drinks. Coca-ColaIn May 1990, Coca-Cola attempted to reenter India by means of a proposed joint venture with a local bottling company owned by the giant Indian conglomerate, Godrej. The government turned down this application just as PepsiCo’s application was being approved. Undeterred, Coca-Cola made its return to India by joining forces with Britannia Industries India Ltd. , a local producer of snack foods. The new venture was called â€Å"Britco Foods. † Among local producers, it was believed at that time that CocaCola would not take market share away from local companies because the beverage market w as itself growing consistently from year to year.Yet this belief did not stop individual local producers from trying to align themselves with the market leader. Thus in July 1993, Parle offered to sell Coca-Cola its bottling plants in the four key cities of Delhi, Mumbai, Ahmedabad, and Surat. In addition, Parle offered to sell its leading brands Thums Up, Limca, Citra, Gold Spot, and Mazaa. It chose to retain ownership only of Frooti and a soda (carbonated water) called Bisleri. FAST FORWARD TO THE NEW MILLENNIUM Seasonal Sales Promotions—2006 Navratri Campaign In India the summer season for soft drink consumption lasts 70 to 75 days, from mid-April to June.During this time, over 50 percent of the year’s carbonated beverages are consumed across the country. The second-highest season for cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 11 consumption lasts only 20 to 25 days during the cultural festival of Navratri (â€Å"Nav† means nine and â€Å"ratr i† means night). This traditional Gujarati festival goes on for nine nights in the state of Gujarat, in the western part of India. Mumbai also has a signi? cant Gujarati population that is considered part of the target market for this campaign. As the Regional Marketing Manager for Coca-Cola India tated, â€Å"As part of the ‘think local—act local’ business plan, we have tried to involve the masses in Gujarat with ‘Thums Up Toofani Ramjhat,’ with 20,000 free passes issued, one per Thums Up bottle. [‘Toofan’ means a thunderstorm and ‘ramjhat’ means ‘let’s dance,’ so together these words convey the idea of a ‘fast dance. ’] There are a number of [retail] on-site activities too, such as the ‘buy one—get one free’ scheme and lucky draws where one can win a free trip to Goa. † (Goa is an independent Portuguesespeaking state on the west coast of India, famed for its beaches and tourist resorts. For its part, PepsiCo also participates in annual Navratri celebrations through massive sponsorships of â€Å"garba† competitions in selected venues in Gujarat. (â€Å"Garba† is the name of a dance, done by women during the Navratri festival. ) The Executive Vice President for PepsiCo India commented: â€Å"For the ? rst time, Pepsi has tied up with the Gujarati TV channel, Zee Alpha, to telecast ‘Navratri Utsav’ on all nine nights. [‘Utsav’ means festival. ] Then there is the mega offer for the people of Ahmedabad, Baroda, Surat, and Rajkot where every re? ll of a case of Pepsi 300-ml. ottles will fetch one kilo of Basmati rice free. † These four cities are located in the state of Gujarat. Basmati rice is considered a premium quality rice. After the initial purchase of a 300-ml bottle, consumers can get re? lls at reduced rates at select stores. The TV Campaign Both Pepsi-Cola and Coca-Cola engage in TV ca mpaigns employing local and regional festivals and sports events. A summer campaign featuring 7UP was launched by Pepsi with the objectives of growing the category and building brand awareness. The date was chosen to coincide with the India– Zimbabwe One-Day cricket series.The new campaign slogan was â€Å"Keep It Cool† to emphasize the product attribute of refreshment. The national campaign was to be reinforced with regionally adapted TV campaigns, outdoor activities, and retail promotions. A 200-ml bottle was introduced during this campaign in order to increase frequency of purchase and volume of consumption. Prior to the introduction of the 200-ml bottle, most soft drinks were sold in 250-ml, 300-ml, and 500-ml bottles. In addition to 7UP, Pepsi Foods also introduced Mirinda Lemon, Apple, and Orange in 200-ml bottles.In the past, celebrity actors Amitabh Bachchan and Govinda, who are famous male stars of the Indian movie industry, had endorsed Mirinda Lemon. This wo rld-famous industry is referred to as â€Å"Bollywood† (the Hollywood of India based in Bombay). Pepsi’s Sponsorship of Cricket and Football (Soccer) After India won an outstanding victory in the India–England NatWest One-Day cricket series ? nals, PepsiCo launched a new ad campaign featuring the batting sensation, Mohammad Kaif. PepsiCo’s line-up of other cricket celebrities includes Saurav Ganguly, Rahul Dravid, Harbhajan Singh, Zaheer Khan, V .S. Laxman, and Ajit Agarkar. All of these players were . V part of the Indian team for the World Cup Cricket Series. During the two months of the Series, a new product, Pepsi Blue, was 8/27/10 1:58 PM Part 6 Supplementary Material marketed nationwide. It was positioned as a â€Å"limited edition,† icy-blue cola sold in 300-ml, returnable glass bottles and 500-ml plastic bottles, priced at 8 rupees (Rs) and Rs 15, respectively. In addition, commemorative, nonreturnable 250-ml Pepsi bottles priced at Rs 12 w ere introduced. One rupee was equal to US 2. 54 cents in 2008. ) In addition to the sponsorship of cricket events, PepsiCo has also taken advantage of World Cup soccer fever in India by featuring football heroes such as Baichung Bhutia in Pepsi’s celebrity and music-related advertising communications. These ads featured football players pitted against sumo wrestlers. To consolidate its investment in its promotional campaigns, PepsiCo sponsored a music video with celebrity endorsers including the Bollywood stars, as well as several nationally known cricketers.The new music video aired on SET Max, a satellite channel broadcast mainly in the northern and western parts of India and popular among the 15–25 year age group. Coca-Cola’s Lifestyle Advertising While Pepsi’s promotional efforts focused on cricket, soccer, and other athletic events, Coca-Cola’s India strategy focused on relevant local idioms in an effort to build a â€Å"connection with the y outh market. † The urban youth target market, known as â€Å"India A,† includes 18–24 year olds in major metropolitan areas. Several ad campaigns were used to appeal to this market segment.One campaign was based on use of â€Å"gaana† music and ballet. (â€Å"Gaana† means to sing. ) The ? rst ad execution, called â€Å"Bombay Dreams,† featured A. R. Rahman, a famous music director. This approach was very successful among the target audience of young people, increasing sales by about 50 percent. It also won an Ef? Award from the Mumbai Advertising Club. A second execution of Coke’s southern strategy was â€Å"Chennai Dreams† (Chennai was formerly called Madras), a 60-second feature ? lm targeting consumers in Tamil Nadu, a region of southern India. The ? m featured Vijay, a youth icon who is famous as an actor in that region of south India. Another of the 60-second ? lms featured actor Vivek Oberoi with Aishwarya Rai. Both are fa mous as Bollywood movie stars. Aishwarya won the Miss World crown in 1994 and became an instant hit in Indian movies after deciding on an acting career. This ad showed Oberoi trying to hook up with Rai by deliberately leaving his mobile phone in the taxi that she hails, and then calling her. The ad message aimed to emphasize con? dence and optimism, as well as a theme of â€Å"seize the day. This campaign used print, outdoor, point-of-sale, restaurant and grocery chains, and local promotional events to tie into the 60-second ? lm. â€Å"While awareness of soft drinks is high, there is a need to build a deeper brand connect† in urban centers, according to the Director of Marketing for CocaCola India. â€Å"Vivek Oberoi—who’s an up and coming star today, and has a wholesome, energetic image—will help build a stronger bond with the youth, and make them feel that it is a brand that plays a role in their life, just as much as Levi’s or Ray-Ban. †In addition to promotions focused on urban youth, Coca-Cola India worked hard to build a brand preference among young people in rural target markets. The campaign slogan aimed at this market was â€Å"thanda matlab Coca-Cola† (or â€Å"cool means Coca-Cola† in Hindi). Coca-Cola India calls its rural youth target market â€Å"India B. † The prime objective in this market is to grow the generic soft drinks category and to develop brand preference for Coke. The â€Å"thanda† (â€Å"cold†) campaign successfully propelled Coke into the number three position in rural markets. cat2994X_case1_001-017. ndd cat2994X_case1_001-017. indd 12 Continuing to court the youth market, Coke has opened its ? rst retail outlet, Red Lounge. The Red Lounge is touted as a one-stopdestination where the youth can spend time and consume Coke products. The ? rst Red Lounge pilot outlet is in Pune, and based on the feedback, more outlets will be rolled out in other cities. The lounge sports red color, keeping with the theme of the Coke logo. It has a giant LCD television, video games, and Internet sur? ng facilities. The lounge offers the entire range of Coke products.The company is also using Internet to extend its reach into the public domain through the Web site www. myenjoyzone. com. The company has created a special online â€Å"Sprite-itude† zone that provides consumers opportunities for online gaming and expressing their creativity, keeping with the no-nonsense attitude of the drink. Coca-Cola’s speci? c marketing objectives are to grow the percapita consumption of soft drinks in the rural markets, capture a larger share in the urban market from competition, and increase the frequency of consumption.An â€Å"affordability plank,† along with introduction of a new 5-rupee bottle, was designed to help achieve all of these goals. The â€Å"Affordability Plank† The purpose of the â€Å"affordability plank† was to enha nce affordability of Coca-Cola’s products, bringing them within arm’s reach of consumers, and thereby promoting regular consumption. Given the very low percapita consumption of soft drinks in India, it was expected that price reductions would expand both the consumer base and the market for soft drinks. Coca-Cola India dramatically reduced prices of its soft drinks by 15 percent to 25 percent nationwide to encourage consumption.This move followed an earlier regional action in North India that reduced prices by 10–15 percent for its carbonated brands Coke, Thums Up, Limca, Sprite, and Fanta. In other regions such as Rajasthan, western and eastern Uttar Pradesh, and Tamil Nadu, prices were slashed to Rs 5 for 200-ml glass bottles and Rs 8 for 300-ml bottles, down from the existing Rs 7 and Rs 10 price points, respectively. Another initiative by Coca-Cola was the introduction of a new size, the â€Å"Mini,† expected to increase total volume of sales and acco unt for the major chunk of Coca-Cola’s carbonated soft drink sales.The price reduction and new production launch were announced together in a new television ad campaign for Fanta and Coke in Tamil. A 30-second Fanta spot featured the brand ambassador, actress Simran, well-known for her dance sequences in Hindi movies. The ad showed Simran stuck in a traf? c jam. Thirsty, she tosses a 5-rupee coin to a roadside stall and signals to the vendor that she wants a Fanta Mini by pointing to her orange dress. (Fanta is an orangeade drink. ) She gets her Fanta and sets off a chain reaction on the crowded street, with everyone from school children to a traditional â€Å"nani† mimicking her action. â€Å"Nani† is the Hindi word for grandmother. ) The director of marketing commented that the company wanted to make consumers â€Å"sit up and take notice. † A NEW PRODUCT CATEGORY Although carbonated drinks are the mainstay of both Coke’s and Pepsi’s produ ct line, the Indian market for carbonated drinks is now not growing. It grew at a compounded annual growth rate of only 1 percent between 1999 and 2006, from $1. 31 billion to $1. 32 billion. However, the overall market for beverages, which includes soft drinks, juices, and other drinks, grew 6 percent from $3. 15 billion to $3. 4 billion. To encourage growth in demand for bottled beverages in the Indian market, several producers, including Coke and Pepsi, have 8/27/10 1:58 PM Cases 1 An Overview launched their own brands in a new category, bottled water. This market was valued at 1,000 Crores. 1 Pepsi and Coke are responding to the declining popularity of soft drinks or carbonated drinks and the increased focus on all beverages that are non-carbonated. The ultimate goal is leadership in the packaged water market, which is growing more rapidly than any other category of bottled beverages.Pepsi is a signi? cant player in the packaged water market with its Aqua? na brand, which has a signi? cant share of the bottled water market and is among the top three retail water brands in the country. PepsiCo consistently has been working toward reducing its dependence on Pepsi Cola by bolstering its non-cola portfolio and other categories. This effort is aimed at making the company more broad-based in category growth so that no single product or category becomes the key determinant of the company’s market growth.The non-cola segment is said to have grown to contribute one-fourth of PepsiCo’s overall business in India during the past three to four years. Previously, the multinational derived a major chunk of its growth from Pepsi-Cola. Among other categories on which the company is focusing are fruit juices, juice-based drinks, and water. The estimated fruit juice market in India is approximately 350 Crores and growing month to month. One of the key factors that has triggered this trend is the emergence of the mass luxury segment and increasing consumer consc iousness about health and wellness. Our hugely successful international brand Gatorade has gained momentum in the country with consumers embracing a lifestyle that includes sports and exercise. The emergence of high-quality gymnasiums, ? tness and aerobic centres mirror the ? tness trend,† said a spokesperson. Coca-Cola introduced its Kinley brand of bottled water and in two years achieved a 28 percent market share. It initially produced bottled water in 15 plants and later expanded to another 15 plants. The Kinley brand of bottled water sells in various pack sizes: 500 ml, 1 liter, 1. 5 liter, 2 liter, 5 liter, 20 liter, and 25 liter.The smallest pack was priced at Rs 6 for 500 ml, while the 2-liter bottle was Rs 17. The current market leader, with 40 percent market share, is the Bisleri brand by Parle. Other competing brands in this segment include Bailley by Parle, Hello by Hello Mineral Waters Pvt. Ltd. , Pure Life by Nestle, and a new brand launched by Indian Railways, ca lled Rail Neer. CONTAMINATION ALLEGATIONS AND WATER USAGE Just as things began to look up for the American companies, an environmental organization claimed that soft drinks produced in India by Coca-Cola and Pepsi contained signi? cant levels of pesticide residue.Coke and Pepsi denied the charges and argued that extensive use of pesticides in agriculture had resulted in a minute degree of pesticide in sugar used in their drinks. The result of tests conducted by the Ministry of Health and Family Welfare showed that soft drinks produced by the two companies were safe to drink under local health standards. Protesters in India reacted to reports that Coca-Cola and Pepsi contained pesticide residues. Some states announced partial bans on Coke and Pepsi products. When those reports appeared on the front pages of newspapers in India, Coke and Pepsi executives were con? ent that they could handle the situation. But they stumbled. 1 One Crore cat2994X_case1_001-017. indd cat2994X_case1_001-0 17. indd 13 10,000,000 Rupees, and US$1 Rs48, so 1,000 Crore US$208,300. They underestimated how quickly events would spiral into a nationwide scandal, misjudged the speed with which local politicians would seize on an Indian environmental group’s report to attack their global brands, and did not respond swiftly to quell the anxieties of their customers. The companies formed committees in India and the United States, working in tandem on legal and public relations issues.They worked around the clock fashioning rebuttals. They commissioned their own laboratories to conduct tests and waited until the results came through before commenting in detail. Their approaches back? red. Their reluctance to give details fanned consumer suspicion. They became bogged down in the technicalities of the charges instead of focusing on winning back the support of their customers. At the start, both companies were unprepared when one state after another announced partial bans on Coke and Pepsi pr oducts; the drinks were prevented from being sold in government of? es, hospitals, and schools. Politicians exploited the populist potential. In hindsight, the Coke communications director said she could see how the environmental group had picked Coca-Cola as a way of attracting attention to the broader problem of pesticide contamination in Indian food products. â€Å"Fringe politicians will continue to be publicly hostile to big Western companies, regardless of how eager they are for their investment,† she said. Failing to anticipate the political potency of the incident, Coke and Pepsi initially hoped that the crisis would blow over and they adopted a policy of silence. Here people interpret silence as guilt,† said an Indian public relations expert. â€Å"You have to roll up your sleeves and get into a street ? ght. Coke and Pepsi didn’t understand that. † Coca-Cola eventually decided to go on the attack, though indirectly, giving detailed brie? ngs by e xecutives, who questioned the scienti? c credentials of their products’ accusers. They directed reporters to Internet blogs full of entries that were uniformly proCoke, and they handed out the cell phone number for the director of an organization called the Center for Sanity and Balance in Public Life.Emphasizing that he was not being paid by the industry, Kishore Asthana, from that center, said, â€Å"One can drink a can of Coke every day for two years before taking in as much pesticide as you get from two cups of tea. † The situation continued to spin out of control. Newspapers printed images of cans of the drinks with headlines like â€Å"toxic cocktail. † News channels broadcast images of protesters pouring Coke down the throats of donkeys. A vice president for CocaCola India said his â€Å"heart sank† when he ? rst heard the accusations because he knew that consumers would be easily confused. But even terminology like P. P. B. —parts per billi on—is dif? cult to comprehend,† he said. â€Å"This makes our job very challenging. † PepsiCo began a public relations offensive, placing large advertisements in daily newspapers saying, â€Å"Pepsi is one of the safest beverages you can drink today. † The company acknowledged that pesticides were present in the groundwater in India and found their way into food products in general. But, it said, â€Å"compared with the permitted levels in tea and other food products, pesticide levels in soft drinks are negligible. After all the bad press Coke got in India over the pesticide content in its soft drinks, an activist group in California launched a campaign directed at U. S. college campuses, accusing CocaCola of India of using precious groundwater, lacing its drinks with pesticides, and supplying farmers with toxic waste used for fertilizing their crops. According to one report, a plant that 8/27/10 1:58 PM Part 6 Supplementary Material produces 300,000 lite rs of soda drink a day uses 1. 5 million liters of water, enough to meet the requirements of 20,000 people.The issue revolved around a bottling plant in Plachimada, India. Although the state government granted Coke permission to build its plant in 1998, the company was obliged to get the locally elected village council’s go-ahead to exploit groundwater and other resources. The village council did not renew permission in 2002, claiming the bottling operation had depleted the farmers’ drinking water and irrigation supplies. Coke’s plant was closed until the corporation won a court ruling allowing them to reopen.The reopening of the plant in 2006 led students of a major Midwestern university to call for a ban on the sale of all Coca-Cola products on campus. According to one source, more than 20 campuses banned Coca-Cola products, and hundreds of people in the United States called on Coca-Cola to close its bottling plants because the plants drain water from communit ies throughout India. They contended that such irresponsible practices rob the poor of their fundamental right to drinking water, are a source of toxic waste, cause serious harm to the environment, and threaten people’s health.In an attempt to stem the controversy, Coca-Cola entered talks with the Midwestern university and agreed to cooperate with an independent research assessment of its work in India; the university selected the institute to conduct the research, and Coke ? nanced the study. As a result of the proposed research program, the university agreed to continue to allow Coke products to be sold on campus. In 2008 the study reported that none of the pesticides were found to be present in processed water used for beverage production and that the plants met governmental regulatory standards.However, the report voiced concerns about the company’s use of sparse water supplies. Coca-Cola was asked by the Delhi-based environmental research group to consider shuttin g down one of its bottling plants in India. Coke’s response was that â€Å"the easiest thing would be to shut down, but the solution is not to run away. If we shut down, the area is still going to have a water problem. We want to work with farming communities and industries to reduce the amount of water used. † The controversies highlight the challenges that multinational companies can face in their overseas operations.Despite the huge popularity of the drinks, the two companies are often held up as symbols of Western cultural imperialism. QUESTIONS 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What speci? c aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? 2. Timing of entry into the Indian market brought different esults for PepsiCo and Coca-Cola India. What bene? ts or disadvantages accrued as a result of earlier or later market entry? 3. The Indian market is enormous in terms of population and geography. How have the two companies responded to the cat2994X_case1_001-017. indd cat2994X_case1_001-017. indd 14 sheer scale of operations in India in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. â€Å"Global localization† (glocalization) is a policy that both companies have mplemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better longterm prospects for success in India? 7.What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? 8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to focus on their core products—carbonated beverages and cola-based drinks in particular. 9. Most recently Coca-Cola has decided to enter the growing Indian market for energy drinks, forecasted to grow to $370 billion in 2013 from less than half that in 2003. The competition in this market is ? erce with established ? rms including Red Bull and Sobe.With its new brand Burn, Coke initially targeted alternative distribution channels such as pubs, bars, and gyms rather than large retail outlets such as supermarkets. Comment on this strategy. This case was prepared by Lyn S. Amine, Ph. D. , Professor of Marketing and International Business, Distinguished Fellow of the Academy of Marketing Science, President, Women of the Academy of In ternational Business, Saint Louis University, and Vikas Kumar, Assistant Professor, Strategic Management Institute, Bocconi University, Milan, Italy. Dr. Lyn S.Amine and Vikas Kumar prepared this case from public sources as a basis for classroom discussion only. It is not intended to illustrate either effective or ineffective handling of administrative problems. The case was revised in 2005 and 2008 with the authors’ permission. Sources: Lyn S. Amine and Deepa Raizada, â€Å"Market Entry into the Newly Opened Indian Market: Recent Experiences of US Companies in the Soft Drinks Industry,† in Developments in Marketing Science, XVIII, proceedings of the annual conference of the Academy of Marketing Science, Roger Gomes (ed. ) (Coral Gables, FL: AMS, 1995), pp. 87–92; Jeff Cioletti, â€Å"Indian Government Says Coke and Pepsi Safe,† Beverage World, September 15, 2003; â€Å"Indian Group Plans Coke, Pepsi Protests After Pesticide Claims,† AFP, December 15, 2004; â€Å"Fortune Sellers,† Foreign Policy, May/ June 2004; â€Å"International Pressure Grows to Permanently Close Coke Bottling Plant in Plachimada,† PR Newswire, June 15, 2005; â€Å"Indian Village Refuses Coca-Cola License to Exploit Ground Water,† AFP, June 14, 2005; â€Å"Why Everyone Loves to Hate Coke,† Economist Times, June 16, 2005; â€Å"PepsiCo India To Focus on Non-Cola Segment,† Knight Ridder Tribune Business News, September 22, 2006; â€Å"For 2 Giants of Soft Drinks, A Crisis in a Crucial Market,† The New York Times, August 23, 2006; â€Å"Coke and Pepsi Try to Reassure India That Drinks Are Safe,† The New York Times, August 2006; â€Å"Catalyst: The Fizz in Water† Financial Times Limited, October 11, 2007; â€Å"Marketing: Coca-Cola Foraying Into Retail Lounge Format,† Business Line, â€Å"April 7, 2007; â€Å"India Ops Now in Control, Says Coke Boss,† The Times of India, October 3, 2007; à ¢â‚¬Å"Pepsi: Repairing a Poisoned Reputation in India; How the Soda Giant Fought Charges of Tainted Products in a Country Fixated on its Polluted Water,† Business Week, June 11, 2007, p. 48; â€Å"Coca-Cola Asked to Shut Indian Plant to Save Water,† International Herald Tribune, January 15, 2008; â€Å"Coca Cola: A Second Shot at Energy Drinks,† DataMonitor, January 2010. 8/27/10 1:58 PM

What the Numbers on the Periodic Table Mean

What the Numbers on the Periodic Table Mean Are you confused by all the numbers on a periodic table? Heres a look at what they mean and where to find important numbers on the table.   Element Atomic Number One number you will find on all periodic tables is the atomic number for each element. This is the number of protons in the element, which defines its identity. How to Identify It: There isnt a standard layout for an element cell, so you need to identify the location of each important number for the specific table. The atomic number is easy because it is an integer that increases as you move from left to right across the table. The lowest atomic number is 1 (hydrogen), while the highest atomic number is 118. Examples: The atomic number of the first element, hydrogen, is 1. The atomic number of copper is 29. Element Atomic Mass or Atomic Weight Most periodic tables include a value for atomic mass (also called atomic weight) on each element tile. For a single atom of an element, this would be a whole number, adding the number of protons, neutrons, and electrons together for the atom. However, the value given in the periodic table is an average of the mass of all isotopes of a given element. While the number of electrons does not contribute significant mass to an atom, isotopes have differing numbers of neutrons, which do affect mass. How to Identify It: The atomic mass is a decimal number. The number of significant figures varies from one table to another. Its common to list values to two or four decimal places. Also, the atomic mass is recalculated from time to time, so this value may change slightly for elements on a recent table compared with an older version. Examples: The atomic mass of hydrogen is 1.01 or 1.0079. The atomic mass of nickel is 58.69 or 58.6934. Element Group Many periodic tables list numbers for element groups, which are columns of the periodic table. The elements in a group share the same number of valence electrons and thus many common chemical and physical properties. However, there wasnt always a standard method of numbering groups, so this can be confusing when consulting older tables. How to Identify It: The number for the element group is cited above the top element of each column. The element group values are integers running from 1 to 18. Examples: Hydrogen belongs to element group 1. Beryllium is the first element in group 2. Helium is the first element in group 18. Element Period The rows of the periodic table are called periods. Most periodic tables do not number them  because they are fairly obvious, but some tables  do. The period indicates the highest energy level attained by electrons of an atom of the element in the ground state. How to Identify It: Period numbers are located on the left-hand side of the table. These are simple integer numbers. Examples: The row starting with hydrogen is 1. The row starting with lithium is 2. Electron Configuration Some periodic tables list the electron configuration of an atom of the element, usually written in shorthand notation to conserve space. Most tables omit this value because it takes up a lot of room. How to Identify It: This isnt a simple number but includes the orbitals. Examples: The electron configuration for hydrogen is 1s1. Other Information on the Periodic Table The periodic table includes other information besides numbers. Now that you know what the numbers mean, you can learn how to predict periodicity of element properties and how to use the periodic table in calculations.

English 1302 Poetry Analysis Essay Example

English 1302 Poetry Analysis Essay Example English 1302 Poetry Analysis Paper English 1302 Poetry Analysis Paper Page 957, Countee Cullen, Yet Do I Marvel 1. What is the significance and effect of the allusions to classical literature/myth in general? To these myths in particular? How do they individually and collectively help characterize the speaker’s situation? Through the use of metaphor and allusion, Cullen allows the readers to put themselves in his shoes. Through his poetry, the reader is presented with the struggle and the underlying true message- the harshness and cruelty towards the African Americans- the reality of racism. 2. Does the speaker’s attitude toward God or our sense of that attitude shift or change over the course of the poem? If so, how so? Where does he (and/or do we) end up? The first twelve lines of the sonnet portray the paradoxical nature of a good and kind God. Cullen remarks that if God were really good and kind then why did he create the mole as a blind animal? Why should we all die? Why do our best efforts often end in frustration and failure and unhappiness? Cullen answers these rhetorical questions by stating that Gods ways are mysterious and can never be fully understood by ordinary human beings. The final couplet, however, reveals his anger and frustration at the plight of talented and sensitive black poets like him who are suppressed and oppressed by the white majority, making him to doubt gods goodness and kindness. Page 959, Langston Hughes, â€Å"Harlem† 1. According to this poem, is there an answer to the question asked in the first line: â€Å"What happens to a dream deferred? † Yes, there is an answer; the question, â€Å"What happens to a dream deferred? † appears to be answered with nothing but more questions. But if we analyze each question we get an idea of what the speaker really believes about dreams being postponed. The â€Å"dream† is a goal in life, not just dreams experienced during sleep. The dream is important to the dreamer’s life. Nevertheless, the speaker’s position is clear that any important dream or goal that must be delayed can have serious negative affects. 2. This poem was written in 1951, approximately twenty years after the end of the Harlem Renaissance. It is the only poem in this chapter on the Harlem Renaissance that was written years after its end. How is the content of the poem possibly related to Harlem and the Harlem Renaissance within a post-Renaissance perspective? In 1951, frustration characterized the mood of American blacks. The Civil War in the previous century had liberated them from slavery, and federal laws had granted them the right to vote, the right to own property, and so on. However, continuing prejudice against blacks, as well as laws passed since the Civil War, relegated them to second-class citizenship. Consequently, blacks had to attend poorly equipped segregated schools and settle for menial jobs as porters, ditch-diggers, servants, shoeshine boys, and so on. In many states, blacks could not use the same public facilities as whites, including restrooms, restaurants, theaters, and parks. Access to other facilities, such as buses, required them to take a back seat, literally, to whites. By the mid-Twentieth Century, their frustration with inferior status became a powder keg, and the fuse was burning. Hughes well understood what the future held, as he indicates in the last line of the poem. Pages 959-960, Langston Hughes, The Weary Blues 1. Who is the narrator of this poem? Is the narrator different from the piano player in the poem? Is there a difference in the style of the poem as it shifts between the voice of the narrator and the voice of the singer? The singer and song become united in the same way that the speaker of the poem becomes not only a first-person narrator, but a third-person omniscient storyteller. The central narrative voice describes an African American in Harlem, who is observed singing and playing the  blues. 2. Are there any clues in the poem about the life of the singer? Why might the singer have the blues? Yes, there are clues, such as, Down on Lenox Avenue: Lenox Avenue is a main street in  Harlem, which in terms of the geography of New York, is North, or uptown. We might wonder why Hughes has written down on Lenox Avenue rather than up on Lenox Avenue. Lets think, then, about the identity of the speaker of the poem. Because Harlem was home mainly to African Americans and the parts of New York City south of Harlem (referred to as downtown) were populated mainly by whites, if the speaker were to perceive Lenox Avenue as up from his place of origin, we might assume that he is white. All the singer seems to have is his moaning blues, the revelation of a black mans soul, and those blues are what helps keep him alive. Part of that ability to sustain is apparently the way the blues help him keep his identity. Even in  singing the blue, he is singing about his life, about the way that he and other blacks have to deal with white society. As his black hands touch the white keys, the accepted Western sound of the piano and the form of Western music are changed. The piano itself comes to life as an extension of the singer, and moans, transformed by the black tradition to a mirror of black sorrow that also reflects the transforming power and beauty of the black tradition. . What do you make of the last line of the poem? Why does Hughes choose the word â€Å"dead† here? The poem works out Hughess apprehension, his feeling that his ability to understand the emotions that generated this form of artistic expression was not on a par with the expression itself This is indicated by the last line of the poem, where the speaker notes that the piano player slept like a rock or a man thats dead.   The po ems last line, then, ignores the blues performers ability to articulate pain and likewise to subsume it. That the speaker and the piano player never meet, or as Tracy asserts, strike up a conversation, share a drink, or anything else, suggests that the experience does not rupture the speakers externality. He never enters that space whereby the piano player is speaking for him, giving utterance to his loneliness. Finally, at no point in time does the speaker in the poem insert himself into the lyrics. In this respect, the last line calls our attention to the slippage that occurs when an understanding of the blues is lacking. That the speaker utters the possibility that the piano player has killed himself illustrates his failure to realize that the blues is performed reflection and not a preface to suicidal behavior. Pages 963-964, Claude McKay, â€Å"The Harlem Dancer† 1. This poem is an English (or Shakespearean) Sonnet with three quatrains and an ending couplet. What â€Å"celebration† seems to be made in the three quatrains? How is this â€Å"celebration† deflated in the ending couplet? In the first quatrain, McKay begins by expressing his disdain for America; however, he also expresses his dependence on the country as well. When he states â€Å"Although she feeds me bread of bitterness†, the speaker is telling the reader that he or she depends on America for his or her bread as a child depends on its mother. This leads the reader to believe that the speaker in McKay’s poem recognizes the fact that America is the source of his or her provision, although the food that is being provided is that of bitterness. This particular statement also might lend itself to the underlying feeling that many black Americans were experiencing at this time regarding their limited rights in the South. The country was responsible for seeing that blacks were given equal rights, but these rights were restricted unless the man could reach very unreal expectations. This led to bitterness among the Southern blacks. The second quatrain takes on a more positive focus, seemingly leading the reader to see some of the reasons that the speaker does, in fact, have positive feelings for America. â€Å"Her vigor flows like tides into my blood, / Giving me strength erect against her hate†. These lines indicate that the strength of the burgeoning country was the energy that fueled the speaker’s life. The most interesting interaction within this piece of text is the insurgence that the speaker brings out within the conflicting nature of the prose. While the speaker is boldly proclaiming that America is the source of his or her strength, he or she is rebelling against the provider of that strength and using it to stand up against the racial hate that was prevalent during this time period in America. Although the speaker is standing in strength against the bigotry and injustice within America, he or she seems to feel as if his or her personal stand might be insignificant within the larger picture of the struggle for equality. â€Å"Her bigness sweeps my being like a flood†. It is impossible for a single person to resist the mighty rushing waters of a flood as it rolls over the land. Perhaps, the speaker is expressing the futility of one person standing against the bigoted history of a nation alone. However, just because the speaker stands alone in futility, it does not preclude him from taking that stand. Pages 964- 966, James Weldon Johnson, â€Å"From the preface to The Book of American Negro Poetry† 1. According to Johnson, what are the contributions that can be made by Negro poets? I believe he wanted to let us know that Black or African literature has a rich history or tradition, which is largely due to the effects of the tragedies well documented in the recorded history of the African people, of dislocation, deprivation and degradation. In these circumstances it is hardly surprising that the propagation of Black culture including its literary achievements is a much recent phenomenon when compared to other races. Also the artistic style and dialect of the Negro is uniquely art in and of itself. 2. Do you think that Johnson’s statement â€Å"the richest contribution the Negro poet can make to the American literature of the future will be the fusion into it of his own individual artistic gifts† has been realized from 1921, the year the preface was written, to today? Why or why not? Explain your answer thoroughly. Yes, I believe the value of the Negro poet has been realized. The renaissance allowed for the flowering of a new consciousness, the emergence of great writers, masterful musicians, the celebration of one’s cultural roots, and the development of self-confidence and consciousness. It is without a doubt that the Harlem Renaissance was like an eternal spring of inspiration in the soul of African-Americans. That spring has provided nourishment and inner drive for sustainment into the eras beyond. That spring has fertilized the earth and has allowed the population of African-Americans to move into new and diverse dimensions regarding their self-worth, marvelous accomplishments, and diverse cultural successes. That spring of life in African-Americans which move them from slavery to freedom, is still watering the garden for future exponential growth economically, politically, philosophically, psychologically, and sociologically in directions beyond our human comprehension. Pages 975-977, Zora Neale Hurston, â€Å"How It Feels to Be Colored Me† 1. How does Hurston define and feel about her â€Å"color†? Explain your answer thoroughly. The majority of Hurston’s characters, though represented as black, could just as easily be of any race. Their lives, loves, humors, troubles and travails appear in Hurston’s writing as universal constants, soothing or afflicting without regard to either skin color or gender. Hurston approached the question of her apparent unconcern over racial issues more directly when she said, I have ceased to think in terms of race; I think only in terms of individuals. I am interested in you now not as a Negro man but as a man. In am not interested in the race problem, but I am interested in the problems of individuals, white ones and black ones. †

US HISTORY Essay Example | Topics and Well Written Essays - 500 words - 4

US HISTORY - Essay Example Jefferson, nevertheless, states â€Å"A democracy is nothing more than mob rule, where fifty-one percent of the people may take away the rights of the other forty-nine† which reflects an ideology that the rule of people ought to be regulated to a certain degree. Jeffersonian democracy is characteristic of agricultural development, perception of a weak central government, and struggle for equality in the midst of rising social and technological changes (Jeffersonian Ideology). Jacksonian democracy, on the other hand, proceeded with a more radical approach in the belief of a system where common citizens ought to possess higher judgment or power of governance rather than the mere right or liberty to elect. The equal political policy attached to Andrew Jackson’s form of democracy enabled his democratic concept to be perceived as one that eradicates the ‘monopoly’ of the elites in the government. To Jackson, it is possible to acquire good leaders out of the common and the uneducated yet during his time, the scope of such democracy did not cover resolution of the issue on slavery (Jacksonian Democracy).    Through the help of M. Van Buren, President Jackson managed to develop a democratic party which occurred to enhance the thematic relevance of his being a â€Å"champion of the common man†. The party consisted of ideals which claimed to promote welfare and interests of the ordinary rural and urban working classes as it discouraged the elite people’s economic progress. Under this same democratic setting, the white Americans of average living standards gained the advantage of occupying lands of the west at affordable costs, only at the expense of Indians who needed to evacuate these lands and migrate to other yet uninhabited places of America (Jacksonian Democracy and Modern America). With the democracy of President Jefferson, however, democrats maintained the philosophy that central government must not have strong power as it might tend to defeat its

Course of negotiants Case Study Example | Topics and Well Written Essays - 5250 words

Course of negotiants - Case Study Example Organizations feel the need for negotiations depending on three different perspectives. The first is when the parties involved are interested in establishing a relationship on a particular front and work towards reaching a common understanding on the connected parameters and constraints. The other case when negotiations usually take place is in the case of disagreements over a number of issues and this usually occurs on a wide range of issues right from economic to military/nuclear based decisions. The other form of negotiations or bargaining is used by organizations when they are supposed to make a decision on or whose future course of operation is dependent on the decision by another organization. Typical examples of the last form are common case when a nation is deciding the amount of subsidies to be offered to a country from the third world (Muthoo, 1999). A lot of the negotiations are based on economic related issues and the most usual cases at an organizational level pertain to issues such as salaries, work conditions, promotions etc. in the present case, the dispute between the AUT (Association of University Teachers) and the Universities in the UK during 2005-06 shall be discussed and an attempt shall be made to analyze the course of the negotiations by assessing against them against the various negotiation and bargaining theories that shall be discussed in the coming chapters. In 2006, the AUT was involved in a wage dispute with UK universities as their salaries had not been increased despite a rise in the amount of tuition fees. As a result of the dispute in wages, the AUT was forced to observe a strike and this prompted the need for negotiations in order to settle the connected issues. The most important requirement to press ahead with the negotiations was the fact that the universities were concerned that if no proper action was taken, then the students' schedule would get affected as a result of the increase in the agitation on the part of the AUT. As the specifics of the negotiations are discussed, it will become clear that there was a lot of progress on a number of issues and a number of key decisions were taken during the course of the negotiations on issues such as increased wages and revised work schedules.The dissertation will work towards analyzing a number of options that arose during the course of the AUT-university negotiations and this shall be done by analyzing the variables that determined the resulting outcome of the negotiations. The paper will also work towards establishing the various fa ctors that influenced the course of the negotiations in the long run. It is also deemed important that the research also focus on assessing how things could have improved during the negotiation process and will attempt to analyze each of the possibilities. The next section will comprise the literature review of the dissertation and will attempt to discuss the various theories by looking up at the various literatures available. LITERATURE REVIEWThe previous section has provided a brief introduction about the purpose of dissertation and the basic issues that the research will cover as part of the current case study. However, the analysis is being performed by basing upon a number of theories that are an inherent part of negotiation and b