Ebay Strategy Essay Example | Topics and Well Written Essays - 1250 words

Ebay Strategy - Essay Example The factors that management should take into account at eBay when planning to implement strategic change include how to cope with the further expansion of the business whilst having contingency plans in case future performance fails to match the rapid expansion of the past decade. From the very simple concept of the setting of establishing an on-line market where people pay eBay fees whilst buying and selling the company made $ 778.22 million in profits in 2004 with the United States still representing 58 % of it core sales (Yahoo! Finance Company Profile). Management will also need to take into account threats and competition to its position as the world’s largest on-line auction and one of the world’s largest e-trading companies. The expansion is a major factor that the eBay management should think about implementing to ensure continued success. Well thought out expansion plans could literally give eBay the chance to make money from millions of self -employed on-line traders, sellers, and buyers. Sellers can be doing eBay as a hobby or as a full-time job whilst for buyers, eBay is a global marketplace where you can buy just about anything you can imagine and even more. The expansion of eBay into countries such as China and India has a great deal of strategic significance when planning to implement the changes that are needed to go with them. Given the high cost of implementing the expansion, it is critical that the operational and administrative sections of the company are operationally efficient and cost effective.